AVP, Global Brand Creative – Beauty & Luxury (Hybrid)

L'Oréal; New York (NY); Hybrid; USD 147,000 - 213,000; Full time

Benefits offered by this job

Hybrid work environment

Growth and development opportunities

Job summary

L'Oréal in New York is seeking an AVP, Creative to lead the creative vision and execution for Essie and Thayers. This role manages a five-person team, partners with Global Zones and agencies, and drives brand platforms across all consumer touchpoints.

The AVP will own packaging design, retail vision, and the social content process, ensuring consistency with brand identity. Experience in beauty/luxury and strong leadership are required.

Qualifications

• Degree in Graphic Design or equivalent experience.
• 10+ years in a highly productive creative environment.
• Beauty and/or luxury industry experience preferred.
• Proven people management experience.
• Strong portfolio showing design solutions to business problems, with retail-focused design thinking.
• Sharp eye for design, typography, color, page layout, and detail.
• Strong video storytelling skills.
• Experience in art direction of photo shoots, with the ability to give feedback in post-production.
• Ability to communicate concepts through visual comps and/or interactive prototypes.
• Consumer-centered design approach and awareness of beauty trends.
• Collaborative mindset across departments and markets.

Responsibilities

• Build brand platforms and bring them to life across all consumer touchpoints.
• Lead packaging design for both brands.
• Own retail vision and execution for both brands.
• Create and implement the social content process. Oversee shoots from concept through delivery, including pre- and post-production.
• Manage and mentor a team of five direct reports.
• Manage the relationship with Global Zones. Identify creative needs and provide support.
• Work with outside agencies on campaigns, e-commerce and social product shoots, and campaign video post-production.
• Support market launches with playbooks, training, and activation guidance.
• Work closely with the Creative team to set creative direction and keep brand identity and visual language consistent.
• Brief the Creative team clearly and review work against strategy.
• Encourage creative excellence, experimentation, and efficient production.
• Align packaging, visual identity, and brand assets with the brand platform.

Skills

People management

Brand strategy

Creative leadership

Retail design thinking

Video storytelling

Art direction

Cross-functional collab

Education

Graphic Design degree

Tools

Adobe Creative Suite

Photoshop

InDesign

Illustrator

MacOS

PowerPoint

Teams

Job description

L'Oréal in New York is seeking an AVP, Creative to lead the creative vision and execution for Essie and Thayers. This role manages a five-person team, partners with Global Zones and agencies, and drives brand platforms across all consumer touchpoints.

The AVP will own packaging design, retail vision, and the social content process, ensuring consistency with brand identity. Experience in beauty/luxury and strong leadership are required.