Assistant Vice President, Global Brand Creative,Thayers & essie DMI

L'Oréal; New York (NY); Hybrid; USD 147,000 - 213,000; Full time

Benefits offered by this job

Hybrid work environment

Growth and development opportunities

Job summary

L'Oréal in New York is seeking an AVP, Creative to lead the creative vision and execution for Essie and Thayers. This role manages a five-person team, partners with Global Zones and agencies, and drives brand platforms across all consumer touchpoints.

The AVP will own packaging design, retail vision, and the social content process, ensuring consistency with brand identity. Experience in beauty/luxury and strong leadership are required.

Qualifications

• Degree in Graphic Design or equivalent experience.
• 10+ years in a highly productive creative environment.
• Beauty and/or luxury industry experience preferred.
• Proven people management experience.
• Strong portfolio showing design solutions to business problems, with retail-focused design thinking.
• Sharp eye for design, typography, color, page layout, and detail.
• Strong video storytelling skills.
• Experience in art direction of photo shoots, with the ability to give feedback in post-production.
• Ability to communicate concepts through visual comps and/or interactive prototypes.
• Consumer-centered design approach and awareness of beauty trends.
• Collaborative mindset across departments and markets.

Responsibilities

• Build brand platforms and bring them to life across all consumer touchpoints.
• Lead packaging design for both brands.
• Own retail vision and execution for both brands.
• Create and implement the social content process. Oversee shoots from concept through delivery, including pre- and post-production.
• Manage and mentor a team of five direct reports.
• Manage the relationship with Global Zones. Identify creative needs and provide support.
• Work with outside agencies on campaigns, e-commerce and social product shoots, and campaign video post-production.
• Support market launches with playbooks, training, and activation guidance.
• Work closely with the Creative team to set creative direction and keep brand identity and visual language consistent.
• Brief the Creative team clearly and review work against strategy.
• Encourage creative excellence, experimentation, and efficient production.
• Align packaging, visual identity, and brand assets with the brand platform.

Skills

People management

Brand strategy

Creative leadership

Retail design thinking

Video storytelling

Art direction

Cross-functional collab

Education

Graphic Design degree

Tools

Adobe Creative Suite

Photoshop

InDesign

Illustrator

MacOS

PowerPoint

Teams

Job description

Division: Consumer Products Division (CPD) Location: New York, NY (Hybrid) Reports to: Global Brand SVP

Role Overview

The AVP, Creative leads creative vision and execution for Essie and Thayers. This leader builds the brand platforms and brings them to life across every touchpoint. The AVP manages a team of five direct reports and partners with Global Zones, outside agencies, and cross-functional teams.

Key Responsibilities

• Build brand platforms and bring them to life across all consumer touchpoints.
• Lead packaging design for both brands.
• Own retail vision and execution for both brands.
• Create and implement the social content process. Oversee shoots from concept through delivery, including pre- and post-production.
• Manage and mentor a team of five direct reports.
• Manage the relationship with Global Zones. Identify creative needs and provide support.
• Work with outside agencies on campaigns, e-commerce and social product shoots, and campaign video post-production.
• Support market launches with playbooks, training, and activation guidance.
• Work closely with the Creative team to set creative direction and keep brand identity and visual language consistent.
• Brief the Creative team clearly and review work against strategy.
• Encourage creative excellence, experimentation, and efficient production.
• Align packaging, visual identity, and brand assets with the brand platform.

Qualifications

• Degree in Graphic Design, or equivalent experience.
• Ideally 10+ years in a highly productive creative environment.
• Beauty and/or luxury industry experience preferred.
• Proven people management experience, including mentoring a team of designers.
• Strong portfolio showing design solutions to business problems, with retail-focused design thinking.
• Sharp eye for design, typography, color, page layout, and detail.
• Strong video storytelling skills.
• Experience in art direction of photo shoots, with the ability to give feedback in post-production.
• Ability to communicate concepts through visual comps and/or interactive prototypes.
• Consumer-centered design approach and awareness of beauty trends.
• Collaborative mindset across departments and markets.

Software

• Expert knowledge of Adobe Creative Suite, particularly Photoshop, InDesign, and Illustrator.
• Expert knowledge of Mac systems software, with basic Mac/PC compatibility troubleshooting.
• Knowledge of PowerPoint and Microsoft Teams is a plus.

What's in it for you?

• Salary range: $147,100 – $213,300 (based on work experience, education, and skill level)
• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment
• Growth and development opportunities within L'Oréal

Work Requirements

• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Diversity & Inclusion

L'Oréal is an equal opportunity employer. We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.