AVP, Business Development - Hospice

BrightSpring Health Services; Olive Branch (MS); On-site; USD 150,000 - 190,000; Full time

Job summary

Adoration Health, an affiliate of BrightSpring Health Services, seeks an Area Vice President of Business Development to identify opportunities and lead a team of Community Liaisons in growing the hospice business. You will collaborate with the RVP to analyze markets, build partnerships, and negotiate deals while ensuring customer satisfaction and strategic growth.

The AVP will direct sales and marketing plans, mentor leaders, and coordinate contract negotiations with agencies and payer groups,

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Ten years experience in hospice and/or home health business development.
• Five years experience leading business development professionals.
• Proven success in the development and execution of strategic marketing plans.
• Excellent presentation and public speaking and sales skills.
• Experience in strategic planning and collaboration with executive, sales, product development and key operational groups.

Responsibilities

• Implements the sales and marketing strategies to grow and expand the Hospice business in assigned Area.
• Directs the implementation of sales strategy through discussions with the area businessdevelopment team.
• Monitors and maintains data on market area including competitors and marketing strategies andworks with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Manages and directs the area business development team in planning in-services, presentations, and in addressing issues with referral sources.
• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurancecompanies, and managed care organizations.
• Develops and maintaining comprehensive working knowledge of organization's markets includingbut not limited to key referral sources, competitors, governmental agencies, and major payergroups and applies this knowledge to effective sales planning and positive public relations.

Skills

Analytical skills

Communication

Negotiation

Public speaking

Sales skills

Strategic planning

Relationship building

Education

Bachelor's degree

Job description

Our Company

Adoration Health

Overview

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of Community Liaisons and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.

Responsibilities

• Implements the sales and marketing strategies to grow and expand the Hospice business inassigned Area
• Directs the implementation of sales strategy through discussions with the area businessdevelopment team
• Monitors and maintains data on market area including competitors and marketing strategies andworks with the RVP of Business Development to develop a comprehensive marketing plandesigned to meet budgetary volume projections
• Manages and directs the area business development team in planning in-services, presentations,and in addressing issues with referral sources
• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurancecompanies, and managed care organizations
• Supports and promotes company philosophy to referral sources in the community
• Implements the sales and marketing strategies to grow and expand the Hospice business inassigned Area

• Directs the implementation of sales strategy through discussions with the area businessdevelopment team
• Monitors and maintains data on market area including competitors and marketing strategies andworks with the RVP of Business Development to develop a comprehensive marketing plandesigned to meet budgetary volume projections
• Manages and directs the area business development team in planning in-services, presentations,and in addressing issues with referral sources
• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurancecompanies, and managed care organizations
• Supports and promotes company philosophy to referral sources in the community
• Develops and maintaining comprehensive working knowledge of organization's markets includingbut not limited to key referral sources, competitors, governmental agencies, and major payergroups and applies this knowledge to effective sales planning and positive public relations.
• Monitors current industry and marketplace changes and opportunities for competitive advantage
• Participates and contributes to the annual budgeting process for the Hospice Division for the therespective area of responsibility.
• Holds leaders (business development) and teams accountable for the achievement of monthly,quarterly, and annual budgets and business / clinical quality goals
• Provides leadership, mentoring, coaching and development to direct reports
• Responsible for reporting on plans and achievement of business, admission and clinical / qualitygoals to division leadership.
• Responsible for recruiting, interviewing, hiring, and training of direct reports
• Monitors turnover in the area of responsibility. Ensures proper hiring, training, and development ofnewly hired staff. Works closely with support departments to achieve
• Routine collaboration with payer contracting to negotiate the strongest contracts
• Monitor metrics proactively to effect change in a positive direction before month end
• Collaborate with business partners and use appropriate resources to accurately forecast monthlyadmissions/growth
• Assigned territory and area of operation can change based on business need

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field
• Ten years experience in hospice and/or home health business development
• Five years experience leading business development professionals
• Proven success in the development and execution of strategic marketing plans
• Excellent presentation and public speaking and sales skills
• Experience in strategic planning and collaboration with executive, sales, product developmentand key operational groups

• A deep and broad professional network that aligns to our target client base preferred
• Demonstrated track record in building new book of business, client relationship management, andevidence of closing and growing accounts preferred

• Strong analytical, communication, and negotiation skills
• Ability to work with remote teams with units in multiple locations
• Relationship building skills

About our Line of Business

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.