AVP, Advisory Programs Strategy & RPM Enablement

LPL Financial LLC; Charlotte, Fort Mill (NC, SC); On-site; USD 118,000 - 196,000; Full time

Benefits offered by this job

401K matching

Health benefits

Employee stock options

Job summary

LPL Financial is seeking an AVP, Advisory Programs Strategy & RPM Enablement in Charlotte, NC to advance RPM capabilities and integrate CFN advisors into our advisory ecosystem. You will translate strategy into actionable initiatives, partner across Advisory Programs, Trading, and Go-to-Market, and influence product direction to improve advisor experiences.

Responsibilities include shaping model-based portfolio management, driving adoption, and delivering data-driven recommendations to

Qualifications

• Bachelor's degree required.
• 8+ years of wealth management and advisory platforms experience.
• Experience with advisory programs, managed accounts, model portfolios, or investment platforms.

Responsibilities

• Define RPM strategy and evolve platform capabilities.
• Enhance advisor workflows and operating efficiencies.
• Support integration of CFN advisors into LPL’s advisory ecosystem.
• Collaborate cross-functionally to align product capabilities with advisor needs.

Skills

Strategic thinking

Cross-functional leadership

Advisor experience

Product strategy

Executive communication

Education

Bachelor's degree

Job description

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Description

The AVP, Advisory Programs Strategy & RPM Enablement is responsible for supporting the evolution and growth of LPL's advisory platform strategy, with a primary focus on Representative Portfolio Management (RPM) and the integration of Commonwealth Financial Network (CFN) advisors into LPL’s advisory ecosystem. This role serves as a critical connector between business strategy, product development, advisor experience, supervision, and field adoption. Working closely with the VP, RPM, the AVP helps translate strategic priorities into actionable initiatives that enhance platform capabilities, improve advisor engagement, and accelerate adoption of model-based investment practices. The AVP partners across Advisory Programs, Trading, and Go-to-Market teams to ensure platform enhancements align with advisor needs, regulatory requirements, and enterprise objectives. This position plays a key role in shaping how advisors leverage RPM and related advisory solutions to optimize their practices and deliver improved client outcomes.

Roles & Responsibilities

RPM Strategy & Platform Evolution

• Support the VP, RPM in defining and executing strategic priorities for RPM and related advisory solutions.
• Help identify opportunities to enhance platform capabilities, advisor workflows, and operating efficiencies.
• Develop recommendations that support the firm's long-term vision of enabling scalable, model-based advisory practices.
• Evaluate industry trends, competitive offerings, and advisor feedback to inform platform enhancements and strategic direction.

Commonwealth (CFN) Advisory Integration

• Partner with stakeholders supporting the Commonwealth integration to ensure RPM capabilities align with advisor transition and adoption needs.
• Serve as a strategic liaison between Advisory Programs and CFN stakeholders regarding advisory solutions and operating models.
• Identify opportunities to streamline advisor migration, onboarding, and utilization of RPM, SAM, and SWM capabilities.
• Support cross-functional efforts to align product capabilities with the target advisor experience.

Advisory Practice Optimization

• Drive initiatives that help advisors transition toward scalable model-based portfolio management approaches.
• Partner with field teams and consulting groups to understand advisor challenges and opportunities.
• Help define advisor workflows, servicing models, and platform enhancements that improve practice efficiency and client outcomes.
• Support development of advisor-facing value propositions focused on practice scalability, consistency, and growth.

Go-to-Market & Adoption Execution

• Collaborate with Go-to-Market, Sales, Consulting, and Training teams to support advisor adoption initiatives.
• Develop messaging, positioning, and educational content that articulates the value of RPM and model-based investing.
• Monitor adoption trends and advisor feedback to identify opportunities for increased utilization and engagement.
• Support launch readiness and change management activities for new capabilities and enhancements.

Business Planning & Strategic Execution

• Support annual planning activities, business case development, and prioritization processes.
• Develop executive-level presentations, recommendations, and performance reporting.
• Track strategic initiatives and ensure alignment with organizational objectives.
• Translate leadership priorities into actionable plans with measurable outcomes.
• Leadership influence cross-functional stakeholders through strong partnership, communication, and execution.
• Foster alignment across Advisory Programs, Trading, Product, Operations, Technology, and Field organizations.
• Act as a trusted advisor to leadership by providing data-driven recommendations and strategic insights.
• Contribute to a culture of innovation, accountability, and advisor-centric decision making.

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements

• Bachelor's degree required
• 8+ years of experience in wealth management, advisory platforms, investment products, consulting, strategy, or product management.
• Experience working with advisory programs, managed accounts, model portfolios, or investment platforms.

Core Competencies

• Strategic thinking with strong execution orientation
• Knowledge of advisory platforms, managed accounts, and model portfolio solutions
• Cross-functional leadership and influence
• Product strategy and business requirements development
• Advisor experience and practice management expertise
• Analytical problem solving and decision making
• Executive communication and presentation skills
• Ability to drive results in a highly matrixed environment

Preferences

• MBA, CFA, or advanced business degree

Pay Range

• $117,626.00 - $196,112.00
• Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.
• Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Company Overview

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor‑mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Information on Interviews

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at [phone].

LPL Financial is the nation’s largest independent broker‑dealer. Our company is widely known for its financial strength, exceptional service, and favorable industry reputation among financial professionals. To understand who we are, it’s important to know our core belief: financial guidance is a fundamental need for everyone. LPL Financial creates the space to let you do what you do best – create personal, long‑term client relationships that turn financial aspirations into realities. Each year, thousands of financial professionals successfully manage billions of dollars in assets. Because our company is not too big and not too small, you can seize the opportunity to make a real impact. To learn more about our organization visit our About LPL page.