AVP, Admissions & Global Enrollment Strategy

Uniglobalcareers; Boston (MA); Hybrid; USD 197,000 - 256,000; Full time

Job summary

Emerson College in Boston seeks an Associate Vice President of Admissions to lead undergraduate, transfer, international, and graduate recruitment with a data-driven, student-centric strategy. The AVP will collaborate with senior leadership, design multi-channel campaigns, manage a diverse team, and align financial aid with enrollment goals while expanding the college's international footprint.

This senior role requires a master's degree and 15+ years of leadership in admissions, with a track

Qualifications

• Master's degree in higher education administration, enrollment management, communications, fine arts administration, or related field.
• 15+ years of progressive leadership experience in college admissions or enrollment management at the level of director or higher.
• Advanced experience in data analysis and analyzing enrollment funnel data.
• Demonstrated experience managing, developing, and empowering a diverse professional staff.
• Experience leading enrollment operations within a specialized arts, design, or communication institution, or a comprehensive university with highly prominent creative colleges.
• Experience working with external strategic partners and consulting entities specializing in stop-out recovery, adult completion, or digital lead generation preferred.
• Proven success in working with partners that design and manage financial aid leveraging models or merit/talent-based scholarship matrices preferred.

Responsibilities

• Provide leadership to the directors of undergraduate, transfer, graduate and international recruitment that result in achieving and exceeding enrollment projections.
• Develop and execute an innovative, multi-channel strategic recruitment plan tailored to distinct student pipelines: traditional first-year, specialized transfers, international, and advanced graduate cohorts for both spring and fall start terms.
• Partner with senior enrollment leadership to establish annual enrollment goals, predictive yield modeling, and net tuition revenue targets.
• Utilize advanced data analytics, CRM platforms, and market research to monitor application funnels, identify emerging demographic shifts, and adjust recruitment strategies in real time.
• Lead a forward-thinking specialized territory management model, utilizing targeted geographic and zip-code level data to maximize yield.
• Significantly expand the number of inquiries and applicants, providing rapid application review and decisions.
• Expand the top of the admissions funnel significantly.
• Collaborate with faculty and academic department chairs to standardize, streamline, and optimize talent-based evaluation rubrics, ensuring a transparent, equitable, and efficient review cycle.
• Maintain a deep understanding of evolving trends in arts, film, digital media, and communication education to effectively position the college's unique institutional value.
• Cultivate and expand global recruitment networks, ensuring compliance with international credential evaluations, visa processing pipelines, and English language proficiency standards to enrich the campus's international footprint.
• Partner with Financial Aid and Student Accounts to strategically leverage institutional aid, merit scholarships, and talent-based awards to optimize student yield and retention.
• Work alongside University Communications and Marketing and especially Enrollment Management Marketing to co-create compelling, brand-aligned print and digital admissions materials, social media campaigns, and personalized outreach sequences.
• Partner with event management leaders to create and support top-of-class events that increase applications and deposits as well as reduce melt.
• Work in tandem with the Visitor Center as well as other campus stakeholders to present the gold standard in campus visits.
• Align with Student Affairs to ensure a seamless transition from deposited status to orientation and matriculation.

Skills

Data analysis

Staff leadership

Enrollment operations

External partnerships

Financial aid leveraging

Enrollment strategy

Education

Master's degree in higher education administration, enrollment management, communications, fine arts administration, or related field

Job description

United States — International Student Market

1.2M inbound students (2025) +3%

1. India 363K

2. China 266K

3. South Korea 42K

4. Canada 30K

5. Vietnam 26K

9 international branch campuses in United States

Associate Vice President, Admissions
Join our community and experience Emerson College!

The Associate Vice President, Admissions (AVP) provides strategicleadership, vision, and administrative oversight for allundergraduate and graduate recruitment and admissions operations.Managing a comprehensive portfolio that includes traditionalfreshman, transfer, international, and graduate studentpopulations, the AVP is responsible for designing and executing adata-driven, student-centric recruitment strategy. The AVP ischarged with increasing net tuition revenue through both headcountgrowth and management of the discount rate.

Operating in a highly selective environment where creativeportfolio reviews, auditions, and specialized talent assessmentsare central to the evaluation process of several candidate pools,the AVP balances rigorous academic standards with artisticexcellence. The AVP collaborates closely with other institutionalstakeholders to develop awe-inspiring events and tours, a highlyfocused recruitment travel plan, and engagement with prospectivestudents at every level of the admission funnel.

ESSENTIAL JOB DUTIES

• Provide leadership to the directors of undergraduate, transfer,graduate and international recruitment that result in achieving andexceeding enrollment projections.
• Develop and execute an innovative, multi-channel strategicrecruitment plan tailored to distinct student pipelines:traditional first-year, specialized transfers, international, andadvanced graduate cohorts for both spring and fall startterms.
• Partner with senior enrollment leadership to establish annualenrollment goals, predictive yield modeling, and net tuitionrevenue targets.
• Utilize advanced data analytics, CRM platforms, and marketresearch to monitor application funnels, identify emergingdemographic shifts, and adjust recruitment strategies in realtime.
• Lead a forward-thinking specialized territory management model,utilizing targeted geographic and zip-code level data to maximizeyield.
• Significantly expand the number of inquiries and applicants,providing rapid application review and decisions.
• Expand the top of the admissions funnel significantly.
• Collaborate with faculty and academic department chairs tostandardize, streamline, and optimize talent-based evaluationrubrics, ensuring a transparent, equitable, and efficient reviewcycle.
• Maintain a deep understanding of evolving trends in arts, film,digital media, and communication education to effectively positionthe college's unique institutional value.
• Cultivate and expand global recruitment networks, ensuringcompliance with international credential evaluations, visaprocessing pipelines, and English language proficiency standards toenrich the campus's international footprint.
• Partner with Financial Aid and Student Accounts tostrategically leverage institutional aid, merit scholarships, andtalent-based awards to optimize student yield and retention.
• Work alongside University Communications and Marketing andespecially Enrollment Management Marketing to co-create compelling,brand-aligned print and digital admissions materials, social mediacampaigns, and personalized outreach sequences.
• Partner with event management leaders to create and supporttop-of-class events that increase applications and deposits as wellas reduce melt.
• Work in tandem with the Visitor Center as well as other campusstakeholders to present the gold standard in campus visits.
• Align with Student Affairs to ensure a seamless transition fromdeposited status to orientation and matriculation.

QUALIFICATIONS - Qualifications are deemed required orpreferred and represent what is needed to effectively perform thejob.

• Master's degree in higher education administration, enrollmentmanagement, communications, fine arts administration, or a relatedfield required.
• 15+ years of progressive leadership experience in collegeadmissions or enrollment management at the level of director orhigher, with a documented track record of meeting enrollment goalsin a selective environment required
• Advanced experience in data analysis and analyzing enrollmentfunnel data required
• Demonstrated experience managing, developing, and empowering adiverse professional staff required
• Experience leading enrollment operations within a specializedarts, design, or communication institution, or a comprehensiveuniversity with highly prominent creative colleges preferred
• Experience working directly with external strategic partnersand consulting entities specializing in stop-out recovery, adultcompletion, or digital lead generation preferred
• Proven success in working with partners that design and managefinancial aid leveraging models or merit/talent-based scholarshipmatrices preferred

KNOWLEDGE, SKILLS, AND ABILITIES - May be representative,but not all-inclusive, of those knowledge, skills, and abilitiescommonly associated with the job.

• Demonstrated ability to lead and work collaboratively in ateam-oriented environment.
• High level of initiative and ability to manage multiplepriorities and deadlines.
• Demonstrated ability to meet enrollment and net tuition revenuegoals.
• Understanding of and ability to implement best practices ofadmissions.
• Flexibility to adapt to changing needs and priorities in afast-paced environment.
• Excellent public speaking and relationship building.

PHYSICAL ABILITIES - Activities commonly associated with theperformance of the functions of this job. The physical demandsdescribed below are representative of those that must be met by anemployee to successfully perform the essential functions of thisjob. Reasonable accommodations may be made to enable individualswith disabilities to perform essential functions.

• This position requires traveling around the campus on a dailybasis.
• Occasional travel out of state and internationally.
• Ability to have continuous oral and written communication withstudents, co-workers and supervisors is essential.
• Repetitive movements, occasional lifting of up to 10 pounds,reaching, lifting, stooping and the ability to read a computerscreen, detect color-coding and read fine print will beexpected.

WORK ENVIRONMENT - Environmental or atmospheric conditionscommonly associated with the performance of the functions of thisjob.

• General office conditions. Exposed to moderate noiselevels

Disclaimer: This job description in no way states or impliesthat these are the only duties to be performed by the employeeoccupying this position. Employees may be required to follow otherjob-related instructions and to perform other job-related duties asrequested, subject to all applicable state and federal laws.Certain job duties described herein may be subject to possiblemodification in accordance with applicable state and federallaws.

Compensation: $196,750.00 - $255,700.00 annually, commensurate withexperience.

Grade of Position: 23-17E

Employment Category: Regular

.

Scheduled Weekly Hours: 36.25

In addition to a competitive salary, Emerson College is committedto the health and well-being of our employees and family members.We offer a generous benefits package to regular staff scheduled towork 20+ hours per week.

Emerson EmploymentCategories influence work schedules, benefits eligibility,and time off policies. Benefits include outstanding health planswith limited out-of-pocket expenses, dental plans, generoustime-off programs, and a 403(b) retirement benefit with a 9%employer contribution once eligible. Additional benefits, such aslife and disability coverage and commuter offerings, areavailable.

Please refer to our benefitswebsite for a full list of benefits and eligibilityrequirements.


To apply, please visit: https://emerson.wd5.myworkdayjobs.com/en-US/Emerson_College_Staff/job/Boston-Campus/Associate-Vice-President--Admissions_JR008870

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