Aviation Marketing Leader: Strategy & Campaigns

Flyrocketair; Melbourne (FL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Savings Plan

Paid Time Off

Job summary

Flyrocketair is seeking a Marketing Manager in Melbourne, FL to lead the marketing strategy across aviation departments. You will craft campaigns, align objectives, and drive data-driven decisions to meet long-term goals.

The role requires senior-level leadership, multi-channel campaign oversight, and the ability to coordinate with department heads to ensure cohesive branding and impactful market presence for the company’s growth initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years’ proven experience leading marketing campaigns across multiple channels.
• Prior aviation experience strongly preferred.
• Strong understanding of digital marketing, content creation, and analytics tools.
• Exceptional leadership, project management, and communication skills.
• Ability to work in a fast-paced environment and manage multiple brands and projects simultaneously.

Responsibilities

• Develop and implement comprehensive marketing strategies for each department, considering their unique goals and target markets.
• Align marketing objectives with the company’s business strategies and growth plans.
• Identify market trends, customer behavior, and competitive insights to inform decision-making and refine marketing initiatives.
• Set short-term and long-term marketing goals, ensuring integration into overall business plans.
• Direct the design and execution of major marketing campaigns across all departments.
• Ensure consistency in messaging, branding, and tone across all marketing channels.
• Collaborate with cross-functional teams to drive successful launches, promotions, and events and act as the key liaison between the marketing department and department heads.
• Oversee budget allocation for marketing campaigns, ensuring optimal ROI.
• Manage alignment of marketing objectives, timelines, and resources across departments.
• Facilitate weekly department meetings to maintain smooth communication, ensuring all team members are informed and aligned on marketing initiatives.
• Address any bottlenecks or challenges to ensure timely execution of marketing projects.
• Track, measure, and analyze the performance of marketing campaigns across all channels.
• Provide detailed reports to department heads and senior leadership, presenting insights, key performance metrics, and ROI analysis.
• Leverage data analytics tools to optimize future marketing efforts and identify growth opportunities.
• Adjust strategies as needed based on performance data and changing market conditions.
• Contribute to the creation of marketing content, including copywriting, graphics, video production, or overseeing third-party vendors as necessary.
• Ensure all content aligns with brand guidelines and resonates with the target audience.
• Provide creative direction and guidance to the content development team when required.

Skills

Marketing Strategy

Campaign Management

Digital Marketing

Analytics

Leadership

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

CRM tools

Job description

Flyrocketair is seeking a Marketing Manager in Melbourne, FL to lead the marketing strategy across aviation departments. You will craft campaigns, align objectives, and drive data-driven decisions to meet long-term goals.

The role requires senior-level leadership, multi-channel campaign oversight, and the ability to coordinate with department heads to ensure cohesive branding and impactful market presence for the company’s growth initiatives.