Avalon Marketing Manager

Hachette Book Group; Oakland (CA); Hybrid; USD 60,000 - 68,000; Full time

Benefits offered by this job

Medical

Dental and Vision

401(k)

Discretionary bonus program

PTO and holidays

Job summary

Avalon Travel imprint of Hachette Book Group is seeking a Marketing Manager to lead creative, data-driven campaigns for Rick Steves and Moon Travel Guides. Based in Oakland, CA or NYC, the role requires collaboration across time zones and strong written communication.

The candidate will manage multiple campaigns, optimize web presence, and work with authors and partners to grow brand awareness. The ideal candidate has 5+ years in publishing/brand marketing and a degree or equivalent experience.

Qualifications

• 5+ years of experience in book publishing, marketing, brand marketing, or equivalent.
• Bachelor's degree or equivalent professional experience.
• Experience with traveling/brand marketing is a plus.

Responsibilities

• Create customized marketing campaigns for approximately 10 books per year, including guidebooks and travel titles.
• Use data to analyze campaign effectiveness and extract learnings for future editions.
• Maintain the moontravelguides.com and roadtripusa.com websites.
• Develop strategy and execution for a consumer-facing platform using data-driven insights.
• Optimize metadata and create graphics, videos, and content to boost online discoverability.
• Collaborate with authors and partners (e.g., Rick Steves Europe) on marketing strategy.
• Additional duties as assigned.

Skills

Brand marketing

Campaign management

Data analysis

Content marketing

WordPress

Google Analytics

Canva

Communication

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Canva

Job description

The Avalon Travel imprint of Hachette Book Group is seeking a Marketing Manager to join our team and work on the Rick Steves and Moon Travel Guides lists. We’re looking for a dynamic, creative, enthusiastic individual with a curiosity for travel and brand marketing.

Our ideal candidate has excellent writing and organizational skills, a problem-solving approach to tasks, and can collaborate well with a team that communicates frequently via both email and chat. Avalon Travel is based in Oakland, CA, and Hachette Book Group is headquartered in New York City, and we are open to hiring in either location. With team members working across time zones, good communication habits are paramount.

The Person In This Position Will

• Create customized marketing campaigns that identify target audiences, key messages, advertising, partnerships, and opportunities to drive awareness, engagement, and sales for approximately 10 books a year, both guidebooks and trade travel books.
• Use data to analyze effectiveness of these campaigns and create takeaways for future editions.
• Maintain the moontravelguides.com and roadtripusa.com websites
• Develop the strategy and execution of one of our brand’s consumer-facing platforms, using data to analyze customer behavior and develop strategy for future content/campaigns.
• Optimize metadata and create graphics, videos, and additional content to enhance discoverability of our books online.
• Work with authors to brainstorm ideas and leverage their in-market experience.
• Work closely with organizational partners like Rick Steves Europe to develop marketing strategy for our books.
• Other duties as assigned

Our Ideal Candidate

• 5+ years of experience in book publishing, marketing, brand marketing, or equivalent.
• Interest in travel is helpful—but the candidate need not be an experienced traveler
• Highly organized project manager who can prioritize competing deadlines and manage multiple campaigns simultaneously.
• Keen attention to detail.
• Must be well-organized and able to prioritize and meet deadlines.
• Has excellent interpersonal, verbal, and written communication skills.
• WordPress, Google Analytics, or Canva knowledge is helpful, but not required
• Bachelor's degree or equivalent professional experience.

Location

The location of this position is either Oakland, California, or New York, NY, with some availability during Pacific Time business hours. Employees are required to be in the office two days a week. Exceptional remote candidates will be considered

About Hachette Book Group

Hachette Book Group (HBG) is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world. The mission of Hachette Book Group is to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. At HBG, we are guided by four core pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset.

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. The compensation range for this position is $60,000 - $68,000. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

Compensation

The base pay range for this role is $60,000 – $68,000 per year.