Automotive Sales Associate

Rohrman KIA Lafayette; Lafayette (IN); On-site; USD 42,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

401(k)

PTO

Maternity Leave

Paternity Leave

Pay on Demand

Employee Discounts

Training & Mentorship

Recognition Program

Company Events

Job summary

Rohrman Automotive Group in Lafayette, IN is seeking a Sales Associate / Product Specialist to guide customers through the vehicle selection, demonstrate features, and present options that fit their lifestyle.

You will drive test drives, follow up with prospects, and work with finance and management to close deals while delivering an exceptional ownership experience. This role offers real earning potential and ongoing training within a supportive team.

Qualifications

• A positive, customer-first attitude and genuine passion for helping people.
• Strong communication and interpersonal skills; comfortable talking to anyone.
• Self-motivated with a competitive edge and desire to grow earnings.
• Valid driver’s license with a clean driving record.

Responsibilities

• Greet and engage customers in a professional, welcoming manner—both in-person and digitally.
• Guide customers through the full vehicle selection process, demonstrating features, options, and values across our inventory.
• Conduct test drives and present vehicles to align with each customer’s needs.
• Follow up with prospects and existing customers to build long-term relationships and repeat business.
• Collaborate with finance and management teams to structure and close deals.
• Meet and exceed monthly sales objectives while maintaining high customer satisfaction.
• Stay current on product knowledge, incentives, and competitive landscape.

Job description

Sales Associate/Product Specialist

As a Sales Associate / Product Specialist at a Rohrman dealership, you'll be the face of our brand — guiding customers through one of the most important purchases of their lives. This isn't just a sales job; it's a career with real earning potential, ongoing training, and a team that invests in your success. If you're driven, personable, and excited about cars, we want to hear from you.

Responsibilities

• Greet and engage customers in a professional, welcoming manner — both in-person and digitally.
• Guide customers through the full vehicle selection process, demonstrating features, options, and values across our inventory.
• Conduct test drives and present vehicles in a way that aligns with each customer's needs and lifestyle.
• Follow up with prospects and existing customers to build long-term relationships and repeat business.
• Work collaboratively with the finance and management teams to structure and close deals.
• Meet and exceed monthly sales objectives while maintaining high customer satisfaction scores.
• Stay current on product knowledge, manufacturer incentives, and competitive landscape.

Requirements

• A positive, customer-first attitude with a genuine passion for helping people.
• Strong communication and interpersonal skills — you're comfortable talking to anyone.
• Self-motivated with a competitive edge and a desire to grow earnings.
• Valid driver's license and a clean driving record.
• Prior automotive or retail sales experience is a plus, but not required — we'll train the right person.

Benefits

• Affordable Health Insurance: Comprehensive medical, dental, and vision coverage for you and your family.
• Competitive 401(k): Build your future with our retirement savings plan.
• Paid Time Off (PTO): Includes paid holidays and vacation after 90 days of full-time employment.
• Paid Maternity & Paternity Leave: Support for new mothers and fathers.
• Paylocity "Pay On Demand": Access your earnings before payday (up to $2,000).
• Employee Discounts: Discounts on vehicle servicing and new car purchases.
• Continuous Training & Mentorship: Grow professionally and advance your career within our group.
• Employee Tenure & Recognition Program: We celebrate milestones and contributions.
• Fun Company Events: Awesome experiences for employees and their families!

About Rohrman Automotive Group

Rohrman Automotive Group is one of the Midwest's most respected and long-standing dealership groups, with locations across Indiana, Illinois, and Wisconsin representing a wide range of top automotive brands. We are a family-rooted organization committed to delivering an outstanding ownership experience — for our customers and our team members alike.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.