Automotive Paid Social Campaign Lead

Publicis Groupe; El Segundo (CA); Hybrid; USD 61,000 - 84,000; Full time

Job summary

DSplus, a Saatchi & Saatchi company, is seeking a Social Media Strategist to drive day-to-day paid social activations for automotive clients across the US. You will partner with planning, operations, and analytics to deliver integrated social campaigns that meet client objectives.

The role requires at least 3 years in paid social, fluency with Meta and other platforms, and strong analytical and communication skills.

Qualifications

• 3+ years of professional experience, with at least 2 years in paid social advertising.
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat including core features and advertising capabilities.
• Proficiency with Business Manager and Ad Manager dashboards for core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting.
• Experience handling large media budgets and deriving insights from campaign results.
• Strong project management and organizational skills to manage multiple campaigns.
• Experience with campaign tracking and efficiency tools (Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com).
• Facebook Blueprint Media Buying Certification strongly preferred.
• Passion for social media and staying current on trends; self-motivated, organized, and analytical.
• Retail and/or automotive experience strongly preferred.

Responsibilities

• Act as primary day-to-day client contact and support all client needs to meet objectives.
• Collaborate with planning and operations to ensure campaigns run smoothly.
• Develop strategic paid social recommendations with platform details and timelines.
• Launch campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, Snapchat.
• Apply advanced targeting (custom audiences, lookalike, third-party data).
• Optimize ad buys to maximize monthly budgets.
• Create in-depth campaign reports with insights on delivery, engagement, and traffic.

Skills

Paid social advertising

Social media strategy

Campaign optimization

Data analytics

Project management

Client communication

Retail/automotive experience

Facebook Blueprint certification

Social media trend awareness

Tools

Meta Ads Manager

Business Manager

Sprinklr

Adobe Analytics

Asana

Google Workspace

Monday.com

Job description

DSplus, a Saatchi & Saatchi company, is seeking a Social Media Strategist to drive day-to-day paid social activations for automotive clients across the US. You will partner with planning, operations, and analytics to deliver integrated social campaigns that meet client objectives.

The role requires at least 3 years in paid social, fluency with Meta and other platforms, and strong analytical and communication skills.