Automotive Marketing Coordinator

Click Here Digital; Baton Rouge (LA); On-site; USD 42,000 - 56,000; Full time

Job summary

Click Here Digital is seeking an Automotive Account Marketing Coordinator to collaborate with Account Managers and internal teams to drive client success in the fast-paced automotive industry. You will conduct sales optimization audits, assist with reporting, and participate in ongoing training and development.

The role requires a BS in Digital Advertising/Marketing or related field, at least 1 year of digital marketing experience, data-analysis skills, and proficiency with Google Sheets and

Qualifications

• Bachelor of Science in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications or relevant experience.
• At least 1 year of Digital Marketing experience with understanding of digital channels (SEO, SEM, Social, Programmatic, CTV).
• Experience analyzing and summarizing data.
• Organized with ability to meet tight deadlines.
• Strong attention to detail.
• Excellent communication skills, both written and verbal.
• Proficient with Google Sheets/Microsoft Excel.

Responsibilities

• Perform Sales Optimization Audits including Mystery Shops, Call Audits, CRM Audits and Merchandising Audits.
• Support Account Management with reporting, KPI monitoring, and client communications.
• Participate in ongoing training and development in agency products and services.
• Assist in client meetings and data exports to client portals.
• Perform GA4 audits and evaluate top/worst performing sources.
• Complete other duties as assigned.

Skills

Communication

Data analysis

Organization

Attention to detail

Written and verbal communication

Education

Bachelor's degree in Digital Advertising/Marketing/Business/Data Analytics/MMass Communications

Tools

Google Sheets

Microsoft Excel

Job description

Are you ready to kick-start your career in digital marketing? Are you a people person and enjoy working with others? Join us as an Automotive Account Marketing Coordinator and dive into Account Services. As a Marketing Coordinator, you will collaborate closely with Account Managers and internal teams to ensure client success in the fast-paced automotive industry.

Job Description

• SALES OPTIMIZATION AUDITS- Completing various audits such as:
• Mystery Shops: Submitting test leads to our client to evaluate how we compare to their competitors
• Call Audits: Listening and evaluating the effectiveness of the lead handling process.
• CRM Audits: Auditing leads and sales in the CRM to ensure client goals are met
• Merchandising Audits: Analyzing client’s website compare to competitors to make sure client’s website is merchandised well and meeting standards
• Daily CRM Audits: Send daily reports to select clients
• ACCOUNT MANAGEMENT SUPPORT
• Management of TaskIQ for assigned accounts (Working directly with AM)
• Assist Account Managers with mid and end of month reporting as needed.
• Weekly monitoring of client KPIs such as website traffic, conversion rate, impression share, etc.
• Export sales data from client CRM and accurately enter into the client portal.
• Attend client meetings with Account Manager
• GA4 Audits and evaluate top / worst performing sources
• ONGOING TRAINING + DEVELOPMENT
• Develop a thorough knowledge of the automotive industry and its sales processes.
• Participate in company training related to our current products and services (SEO, Paid Search, Social Media, DV, CTV/OTT, Creative).
• Maintain current Google Analytics Certification, Google Mobile Certification, and Google AdWords Certifications at all times.
• Other Duties may be assigned related to the position

Job Requirements

• Bachelors of Science in Digital Advertising, Marketing, Business, Data Analytics, Mass Communications or relevant experience
• At least 1 year of Digital Marketing experience with an understanding of digital channels (SEO, SEM, Social, Programmatic, CTV, etc)
• Experience analyzing and summarizing data
• Organized with ability to meet tight deadlines
• Strong attention to detail
• Excellent communication skills, both written and verbal
• Proficient with Google Sheets/Microsoft Excel