Automotive Account Manager

Click Here Digital?; Baton Rouge (LA); On-site; USD 55,000 - 80,000; Full time

Job summary

A digital marketing agency is seeking an Automotive Account Manager in Baton Rouge, Louisiana. This role involves managing client relationships, executing digital marketing strategies, and analyzing campaign performance. Candidates should have experience in digital marketing and account management, with strong communication skills and a good understanding of the automotive industry. Proficiency in tools like Google Analytics and CRM systems is preferred. This position requires occasional travel for client consultations.

Qualifications

• Experience in digital marketing, account management, or client services.
• Strong understanding of SEM, SEO, online display, and social media marketing.
• Exceptional verbal and written communication skills.
• Ability to analyze data sets for identifying trends.
• Excellent project management skills for managing multiple accounts.
• Knowledge of automotive sales industry processes.

Responsibilities

• Build and maintain relationships with clients as their main point of contact.
• Plan and execute digital marketing strategies based on client goals.
• Collaborate with teams to ensure success of campaign delivery.
• Communicate daily with clients about advertising strategies and results.
• Monitor campaign performance and provide strategic insights to clients.
• Travel quarterly for client consultations.

Skills

Digital marketing

Account management

Client services

Communication skills

Project management

Data analysis

Automotive sales knowledge

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Analytics

CRM systems

Google Adwords

Facebook Business Manager

Job description

Job Description

As an Automotive Account Manager at Click Here Digital, you will serve as a trusted consultant to our clients, working closely with them to understand their unique business goals and challenges. You will be responsible for crafting and executing digital strategies that leverage our suite of services to deliver measurable results. This role requires a combination of strategic thinking, exceptional communication skills, and a deep understanding of digital marketing trends.

Job Responsibilities

• Build and maintain strong, lasting relationships with clients, serving as their main point of contact for all digital strategy and execution matters.
• Plan and execute digital marketing strategies based on client goals and objectives, and consult with clients on processes and industry best practices.
• Collaborate with cross-functional teams to develop strategies and ensure the success of campaign delivery, performance, and execution based on client objectives.
• Daily client communication on advertising strategy and campaign performance results into an actionable narrative for clients.
• Develop and present detailed digital marketing proposals that encompass strategies, goals, tactics and KPIs.
• Monitor campaign performance, analyze data, and provide strategic insights to optimize digital strategies for maximum impact.
• Evaluate client’s needs and assist to drive revenue growth while identifying new opportunities.
• Manage project timelines, budgets and resources to ensure execution of digital campaigns.
• Identify upsell opportunities within existing client accounts.
• Prepare reports for clients, outlining campaign performance and demonstrating the value delivered.
• Stay up to date with the latest industry trends and technologies, advising clients on opportunities.
• Handle any issues or concerns that may arise during the course of client projects, ensuring a timely resolution and client satisfaction.
• Travel quarterly or on a need basis for client consultations.
• Other duties may be assigned related to the position.

Required Qualifications

• Experience in digital marketing, account management, client services or a related field.
• Strong understanding of various digital marketing channels, including SEM, SEO, Online Display, and Social Media marketing.
• Exceptional communication skills, both verbal and written, with the ability to convey complex ideas clearly and effectively.
• Ability to analyze data sets and identify trends based on industry KPIs.
• Excellent project management skills, including the ability to manage multiple client accounts simultaneously.
• Knowledge of the automotive sales industry and processes.
• Proficiency using industry tools and platforms such as Google Analytics, CRM systems, Google Adwords, Facebook Business Manager, etc.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Experience in selling digital marketing solutions.