Automotive GTM

Decisive Point; Sunnyvale (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Applied Intuition, Inc. in Sunnyvale seeks an Automotive GTM professional to deepen its presence in the automotive ecosystem.

You will translate customer and competitive intelligence into compelling positioning, go-to-market strategies, and content that resonates with automotive OEMs, Tier 1 suppliers, and industry stakeholders. You will build vertical marketing programs, partner with Sales to equip the team with battle cards, briefs, and decks, and engage with automotive buyers to validate

Qualifications

• 4+ years of experience at an Automotive OEM, Tier 1 supplier, or automotive technology company.
• Bachelor’s degree in engineering or related field.
• Strong ability to translate complex technical capabilities into clear messaging for technical and executive audiences.
• Experience with rigorous competitive analysis and turning insights into recommendations.
• Understanding of software tools and platforms in the automotive development lifecycle.

Responsibilities

• Develop deep understanding of the automotive ecosystem, OEM programs, supplier dynamics, and competitive landscape.
• Conduct ongoing competitive analysis and translate findings into actionable insights for Sales and Product teams.
• Define and own segment-level messaging and positioning for the automotive vertical.
• Build and execute vertical marketing programs including thought leadership, events, ABM campaigns, and case studies.
• Partner with Business Development and Sales to equip teams with battle cards, briefs, decks, and guides.
• Engage with automotive customers to gather market intelligence and validate messaging.
• Track industry forums and publications to keep the company at the forefront of automotive discourse.
• Contribute to pipeline and revenue goals by supporting demand generation for automotive buyers.

Skills

Automotive GTM

Competitive analysis

Messaging & positioning

Stakeholder collaboration

Content creation

Education

Bachelor's Degree in Engineering

Job description

Applied Intuition, Inc. is powering the future of physical AI. Founded in 2017 and now valued at $15 billion, the Silicon Valley company is creating the digital infrastructure needed to bring intelligence to every moving machine on the planet. Applied Intuition services the automotive, defense, trucking, construction, mining and agriculture industries in three core areas: tools and infrastructure, operating systems, and autonomy. Eighteen of the top 20 global automakers, as well as the United States military and its allies, trust the company’s solutions to deliver physical intelligence. Applied Intuition is headquartered in Sunnyvale, California, with offices in Washington, D.C.; San Diego; Ft. Walton Beach, Florida; Ann Arbor, Michigan; London; Stuttgart; Munich; Stockholm; Bangalore; Seoul; and Tokyo. Learn more at applied.co.

We are an in-office company, and our expectation is that full-time employees primarily work from their Applied Intuition office 5 days a week. However, we also recognize the importance of flexibility and trust our employees to manage their schedules responsibly. This may include occasional remote work, starting the day with morning meetings from home before heading to the office, or leaving earlier when needed to accommodate family commitments. This in-office expectation does not apply to contractor positions

About the Role

We are looking for an Automotive GTM person to deepen Applied Intuition's presence and influence across the global automotive ecosystem. In this role, you will serve as the connective tissue between our product capabilities and the market by translating customer and competitive intelligence into compelling positioning, go-to-market strategies, and content that resonates with automotive OEMs, Tier 1 suppliers, and industry stakeholders.

At Applied Intuition, you will:

• Develop and maintain a deep understanding of the automotive ecosystem, including OEM programs, Tier 1 and Tier 2 supplier dynamics, emerging technology trends, and the competitive landscape for automotive technologies

• Conduct ongoing competitive analysis to track competitors' positioning, product capabilities, go-to-market strategies, and customer wins to translating findings into actionable insights for Sales and Product teams

• Define and own segment-level messaging and positioning for the automotive vertical, ensuring differentiation is clear and consistent across all customer touchpoints

• Build and execute vertical marketing programs including thought leadership content, industry event strategy, account-based marketing campaigns, and customer case studies

• Partner with Business Development and Sales to equip the team with materials such as battle cards, solution briefs, presentation decks, and objection-handling guides

• Engage directly with automotive customers and prospects to gather market intelligence and validate messaging

• Track key industry forums, standards bodies, and publications to ensure Applied Intuition remains at the forefront of automotive industry discourse

• Contribute to pipeline and revenue goals by supporting demand generation activities tailored to automotive buyers

We're looking for someone who has:

• 4+ years of experience at an automotive OEM, Tier 1 supplier, or automotive technology company

• Bachelors Degree in Engineering

• Strong command of the automotive development lifecycle and an understanding of how software tools and platforms are evaluated and adopted

• Demonstrated ability to translate complex technical capabilities into clear, differentiated positioning for technical and executive audiences

• Experience conducting rigorous competitive analysis and synthesizing insights into actionable recommendations

Compensation at Applied Intuition for eligible roles includes base salary, equity, and benefits. Base salary is a single component of the total compensation package, which may also include equity in the form of options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Applied Intuition pay ranges reflect the minimum and maximum intended target base salary for new hire salaries for the position. The actual base salary offered to a successful candidate will additionally be influenced by a variety of factors including experience, credentials & certifications, educational attainment, skill level requirements, interview performance, and the level and scope of the position.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Applied Intuition is an equal opportunity employer and federal contractor or subcontractor. Consequently, the parties agree that, as applicable, they will abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a) and that these laws are incorporated herein by reference. These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. These regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. The parties also agree that, as applicable, they will abide by the requirements of Executive Order 13496 (29 CFR Part 471, Appendix A to Subpart A), relating to the notice of employee rights under federal labor laws.

FOR US-BASED ROLES: Applied Intuition is committed to providing an accessible and inclusive application and interview experience to applicants who are disabled veterans and other applicants with disabilities or medical conditions. Reasonable accommodations are available, requesting an accommodation will not affect your candidacy in any way, and you are not required to disclose the nature of your disability or medical condition in order to make a request. If you require an accommodation please contact [e-mail]. We will work with you!