Automotive General Sales Manager

Sonic Automotive, Inc.; Orlando, Northern (FL, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401k with company match

Paid vacation

Leadership programs

Casual dress code

Job summary

EchoPark Automotive in Orlando, FL seeks an Automotive General Sales Manager to lead the Sales Department at our new dealership opening December 2026. The GSM will drive used-vehicle sales, margins, and quota attainment through strategic planning and daily coaching of the team.

The successful candidate will have 5+ years in automotive sales/leadership, dealership management experience, and a commitment to integrity, ownership, and continual improvement.

Qualifications

• Five+ years of automotive sales/finance leadership experience.
• Experience in a dealership management position.
• Be transparent and take ownership.
• Willingness to learn and celebrate small successes.

Responsibilities

• Determine monthly projections for vehicle requirements by department.
• Forecast monthly and yearly unit sales and gross profit objectives.
• Meet with salespeople daily to review results and plans.
• Conduct sales meetings and provide on-the-job training.
• Ensure compliance with prospecting programs and safety policies.

Skills

Automotive sales leadership

Dealership management

Training & coaching

Forecasting & planning

Job description

Automotive General Sales Manager in Orlando, FL at EchoPark Automotive

Job Type: Production

Experience: Associate

About

EchoPark Automotive is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!

Job Description

EchoPark is looking to hire an Automotive General Sales Manager at our brand new dealership in Orlando FL opening December 2026. The Head of Sales (GSM) ensures that the dealership meets its used car sales quotas and gross objectives daily, monthly, and yearly. She/he will accomplish these objectives through planning, organizing, coordinating, and measuring the activities of the vehicle Sales Department. **Candidate must be available to travel for training before opening**

What You'll Do:

• Determine monthly projection of the vehicle requirements by department for the immediate 90-day sales period.
• Forecast monthly and yearly unit sales, gross profit objectives, and departmental profits.
• Forecast monthly with each salesperson to establish objectives regarding the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
• Meet with each salesperson as early as possible every day to review yesterday's results and today's plan of action.
• Conduct sales meetings.
• Provide on-the-job training for salespeople.
• Ensure that salespeople are following an established prospecting program to obtain optimum results.
• Review monthly commission sheets, productivity reports, salespersons' monthly forecasts, and profit performance with the Dealer by salesperson and as a department.
• Ensure that sales department employees follow safety policies and practices and that they report all accidents immediately.

What We're Looking For:

• Five+ years of automotive sales/finance leadership experience.
• Experience in a dealership management position
• Be transparent
• Take the high road
• Willingness to learn
• Take ownership
• Celebrate small successes

What You'll Get:

• Base salary plus bonus potential
• Health, Dental and Vision Insurance
• 401k with 4% company match
• Paid vacation
• Access to leadership and personal development programs
• Casual dress code

All your information will be kept confidential according to EEO guidelines.