Automotive General Sales Manager

Burlington Kia; Burlington (NC); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

401(K)

Paid Holidays

Paid Vacation

Health, Dental and Vision insurance

Basic Life Insurance

Accident and Critical Illness insurance

Growth opportunities

Competitive pay plans

Job summary

A leading automotive dealership in Burlington, NC is seeking an experienced General Sales Manager to lead their sales team and drive results. This role involves coaching and mentoring staff, ensuring customer satisfaction, and achieving sales targets. The ideal candidate will have a minimum of five years of leadership experience in automotive sales, a strong background in training teams, and expertise in traffic generation and marketing strategies. Competitive pay and benefits are offered.

Qualifications

• Minimum five years of GSM experience in a successful dealership.
• Strong background in building showroom and internet traffic.
• Successful history of building and training a sales team.

Responsibilities

• Coach sales team on proper closing techniques.
• Lead showroom activities and maintain product knowledge.
• Hire, motivate, and monitor sales team performance.

Skills

Team leadership

Sales training

Customer satisfaction analysis

Marketing expertise

CRM system management

Tools

Dealertrack

vAuto

AutoMate

Job description

Burlington Kia (located at 2149 Hatchery Rd, Burlington, NC 27215) is the premier Kia dealership in North Carolina, proudly serving Burlington, Mebane, Chapel Hill, Durham, Apex, and surrounding areas. We are currently seeking an experienced, results‑driven General Sales Manager to lead our sales team to new heights. If you have a proven track record in automotive sales leadership, a passion for exceeding goals, and the ability to build high‑performing teams, this is your opportunity to make a significant impact in a growing dealership.

What We Offer

• 401(K)
• Paid Holidays
• Paid Vacation
• Health, Dental and Vision insurance at group rates
• Basic Life Insurance
• Accident and Critical Illness insurance
• Growth opportunities
• Competitive pay plans

Responsibilities

• Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams.
• Lead all showroom activities and maintain an experienced level of product knowledge.
• Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
• Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
• Conduct daily and weekly sales training meetings for Sales and Product Specialists.
• Mentor new and experienced sales reps on standard methodologies for improving performance.
• Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
• Establish delivery procedures and monitor performance and execution.
• Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
• Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.

Qualifications

• Minimum five years of GSM experience with responsibility for the entire variable operation of a successful dealership.
• Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits.
• Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media.
• Extensive background in leading a BDC department.
• Solid working knowledge of computers and systems. Dealertrack, vAuto, AutoMate, knowledge preferred.
• Some experience in Used Vehicle purchasing, merchandising and marketing.
• Successful background in financial/budgeting role.
• Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training.
• Possess an acceptable driving record and a valid driver’s license.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.