Automotive Appointment Coordinator

Gwsubaru; Grand Rapids, Northern (MI, KY); Hybrid; USD 19,000 - 28,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Life Insurance

HSA

FSA

Paid Time Off

Employee Discounts

Job summary

Gwsubaru is seeking an Automotive Appointment Coordinator in Grand Rapids, MI. The role focuses on connecting customers with the right service appointment at the right time, supporting marketing efforts, and keeping CRM records accurate for a smooth customer experience.

You will manage a busy schedule, switch between phone, email, and chat, and ensure notes are clear. The job emphasizes professionalism and timely follow-up with customers.

Qualifications

• High school diploma/GED (or equivalent)
• Excellent communication skills
• Ability to multitask in a fast-paced setting

Responsibilities

• Answer inbound calls and schedule service appointments
• Recommend and promote service options with confidence
• Make outbound customer satisfaction calls
• Respond to customer emails and chats
• Confirm appointments, reschedule missed visits, and follow up on overdue service
• Contact customers about marketing initiatives and after dealership visits
• Enter, update, and clean customer information in the CRM
• Complete other tasks as assigned

Skills

Excellent communication skills

Multitasking in fast-paced setting

CRM proficiency

Education

High school diploma/GED

Tools

CRM

Job description

Pay Type: per hour Benefits: Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Competitive Salary, Paid Time Off, Employee Discounts,

As an Automotive Appointment Coordinator, you help keep the service drive organized by connecting customers to the right appointment at the right time. This role supports marketing efforts and accurate CRM records so customers get a smooth, professional experience.

Key responsibilities

• Answer inbound calls and schedule service appointments
• Recommend and promote service options with confidence
• Make outbound customer satisfaction calls
• Respond to customer emails and chats
• Confirm appointments, reschedule missed visits, and follow up on overdue service
• Contact customers about marketing initiatives and after dealership visits
• Enter, update, and clean customer information in the CRM
• Complete other tasks as assigned

Qualifications

• High school diploma/GED (or equivalent combination of education and experience)
• Excellent communication skills
• Ability to multitask in a fast-paced setting

What You Get

Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; Competitive Salary; Paid Time Off; and Employee Discounts.

Your Typical Day

You’ll start by getting set up in the office, checking the day's schedule, and reviewing any carryover items from the prior shift. Throughout the day you’ll move between phone, email, and chat, keeping your notes clear and your screens organized. You’ll spend time updating customer records, double-checking details, and making sure follow-ups are documented so nothing slips. Expect a steady pace, quick handoffs with teammates, and short bursts of focused work between customer conversations. By the end of the day, you’ll close out open items and leave clean information for the next shift.