Austin Digital Marketing Lead: Fan Engagement & Growth

League One Volleyball (LOVB); Austin (TX); On-site; USD 65,000 - 72,000; Full time

Job summary

LOVB Austin is seeking a Digital Marketing Manager to lead strategy, execution, and optimization across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and drives ticket sales, merchandise revenue, and year‑round fan engagement.

Collaborate with marketing, creative, social, ticketing, partnerships, and communications to elevate LOVB Austin into a premier North American sports brand with data‑driven decision making.

Qualifications

• 3–5+ years of digital marketing experience.
• Experience managing six-figure media budgets.
• Hands-on across paid media, website/SEO, email, SMS, and analytics.
• Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, and programmatic channels.
• CRM familiarity (Salesforce/HubSpot).
• Strong analytical and cross-functional collaboration skills.
• Experience in professional sports or live events is a plus.

Responsibilities

• Develop and execute digital marketing strategies to drive revenue and engagement.
• Own the digital fan journey from awareness to re-engagement.
• Lead digital for campaigns including season tickets, merchandise, and events.
• Manage budget and optimize ROI across channels.
• Collaborate across teams to deliver integrated campaigns.
• Provide regular performance reporting and insights.

Skills

Digital marketing strategy

Budget management

Cross-functional collaboration

Data analysis

Campaign optimization

Communication

Tools

Google Ads

Google Analytics

Meta (Facebook/Instagram)

TikTok

YouTube

Display/Programmatic

OTT/CTV

Digital Audio

CRM (Salesforce/HubSpot)

Job description

LOVB Austin is seeking a Digital Marketing Manager to lead strategy, execution, and optimization across website/SEO, email, SMS, paid social, search, display, OTT/CTV, and digital audio. This role owns the digital fan journey and drives ticket sales, merchandise revenue, and year‑round fan engagement.

Collaborate with marketing, creative, social, ticketing, partnerships, and communications to elevate LOVB Austin into a premier North American sports brand with data‑driven decision making.