Audience Strategy Producer - Video & Growth Lead

Evening Post Publishing; Charleston (SC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Job summary

The Post and Courier in Charleston, SC seeks an Audience Strategy Producer with a journalism background to help shape coverage decisions, frame stories, and determine how and where our work reaches readers on the platforms they use.

You will lead social video initiatives, optimize daily newsletters, monitor analytics, and coach editors and reporters on audience best practices across X, Facebook, Instagram, TikTok and more — collaborating with the audience team statewide.

Qualifications

• Newsroom experience with strong journalism judgment.
• Ability to translate analytics into actionable guidance for editors.
• Experience producing short videos for social and web.
• Comfort using AI tools for audience work within policy.

Responsibilities

• Sit in news and pitch meetings to shape coverage decisions and framing.
• Lead the creation and promotion of social videos and website features.
• Develop story ideas based on trends in search, social, and analytics.
• Coach reporters on audience best practices including SEO and headlines.
• Use analytics to make real-time digital decisions and push alerts.
• Write newsletters and manage daily send timing.
• Lead audience tactics across platforms to engage readers.

Skills

Journalism

Analytics

Video production

SEO

Social media

Story framing

Audience development

Education

Bachelor's degree in journalism

Tools

Google Analytics

Marfeel

BLOX CMS

Job description

The Post and Courier in Charleston, SC seeks an Audience Strategy Producer with a journalism background to help shape coverage decisions, frame stories, and determine how and where our work reaches readers on the platforms they use.

You will lead social video initiatives, optimize daily newsletters, monitor analytics, and coach editors and reporters on audience best practices across X, Facebook, Instagram, TikTok and more — collaborating with the audience team statewide.