Audience Strategy Producer - Social Video & Growth

The Post and Courier; Charleston (SC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Job summary

The Post and Courier in Charleston, SC is seeking an Audience Strategy Producer with a journalism background to help shape coverage decisions and drive audience growth. This role sits in the Audience team and collaborates with editors and reporters statewide to ensure journalism reaches readers on the right platforms.

You will drive social video, guide headlines and framing, monitor analytics, optimize newsletters, and coordinate audience strategies across platforms while engaging directly with

Qualifications

• Strong journalism skills with newsroom experience.
• Ability to advocate for stories and help shape coverage.
• Experience understanding and communicating analytics to guide decisions.
• Some experience producing short, engaging videos for social and web.
• Knowledge of SEO best practices and evolving search behavior.
• Experience managing social media for news organizations.
• Comfort using AI tools to assist with audience work within policy.
• Strong writing and sharp editing skills.

Responsibilities

• Sit in news and pitch meetings to shape coverage, headlines and framing.
• Lead the creation and promotion of video for social and the website.
• Pitch and develop story ideas based on trends and analytics.
• Coach reporters and editors on audience best practices and SEO.
• Use analytics to guide real-time decisions, including push alerts.
• Send breaking news alerts for Charleston and statewide readers.
• Write and optimize newsletters, including subject lines and timing.
• Lead audience tactics across platforms to engage readers and grow loyalty.
• Engage with audiences online and at events, including AMA sessions and takeovers.
• Collaborate across the audience team on experiments and best practices.
• Assist with breaking and trending news coverage, including evenings/weekends.

Skills

Journalism

Audience analysis

SEO knowledge

Video production

Analytics interpretation

News judgment

Editing

Writing

Social media management

Communication

Education

Bachelor's degree in journalism

Tools

BLOX CMS

Google Analytics

Marfeel

Job description

The Post and Courier in Charleston, SC is seeking an Audience Strategy Producer with a journalism background to help shape coverage decisions and drive audience growth. This role sits in the Audience team and collaborates with editors and reporters statewide to ensure journalism reaches readers on the right platforms.

You will drive social video, guide headlines and framing, monitor analytics, optimize newsletters, and coordinate audience strategies across platforms while engaging directly with