Audience Operations Analyst

3M HEALTHCARE; New York (NY); Hybrid; USD 78,000 - 102,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy is seeking an Audience Operations Analyst to own and optimize audience segmentation across internal systems, third-party ad platforms, and data cleanrooms.

You will partner with marketing analysts to ensure campaigns run on accurate, timely, and compliant data, with oversight from the Performance Marketing team. This is a full-time Brooklyn-based role requiring in-office presence with flexible weekly days.

Qualifications

• 0–2 years of professional experience in marketing operations, digital marketing, engineering, or data analytics.
• Experience with digital ad platforms (Facebook Ads Manager, Google Ads) and/or CRM systems.
• Familiarity with data cleanrooms and customer data platforms; strong eagerness to learn technical operations.
• Comfort working with large datasets in Excel or Google Sheets; basic knowledge of SQL is a plus.
• Extreme attention to detail and pride in precision.
• Highly organized, able to balance multiple audience requests and meet deadlines.
• Creative, curious, proactive fast learner, willing to explore new platforms and read documentation.
• Collaborative communicator, able to clearly explain technical realities, timelines, and requirements to non-technical partners.

Responsibilities

• Build, configure, and push audience lists across internal databases, customer data platforms, and third-party ad platforms.
• Assist in the tactical execution and audience sharing workflows within data cleanrooms.
• Work closely with marketing analysts and channel managers to understand campaign goals and implement the correct audience segments.
• Become the operational expert on how audience platforms work, staying up-to-date on UI changes, upload requirements, and deployment methodologies.
• Supervise the health of audience segments, monitor match rates, sizes, and refresh schedules, perform quality assurance to ensure accuracy before launch, and troubleshoot sync errors.

Skills

Digital ad platforms

Data analysis

Attention to detail

Collaborative skills

Tools

Facebook Ads Manager

Google Ads

Excel

SQL basics

Job description

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and keeping commerce human.

Salary Range

$78,000.00 - $102,000.00

Role

Audience Operations Analyst - marketing systems team. As a dedicated audience ops specialist, you will be the hands-on keyboard authority responsible for crafting, maintaining, and implementing marketing audience segments across Etsy’s internal systems, third-party ad platforms, and data cleanrooms. You will partner closely with marketing analysts to ensure campaigns are fueled by accurate, timely, and compliant data. This is a full-time position reporting to the Director of Performance Media.

Benefits

Eligible for equity package, an annual performance bonus, and competitive benefits that support you and your family as part of your total rewards package at Etsy.

Location Requirements

Required presence in Etsy’s Brooklyn Office once or twice per week depending on proximity.

Responsibilities

• Build, configure, and push audience lists across internal databases, customer data platforms, and third-party ad platforms.
• Assist in the tactical execution and audience sharing workflows within data cleanrooms.
• Work closely with marketing analysts and channel managers to understand campaign goals and implement the correct audience segments.
• Become the operational expert on how audience platforms work, staying up-to-date on UI changes, upload requirements, and deployment methodologies.
• Supervise the health of audience segments, monitor match rates, sizes, and refresh schedules, perform quality assurance to ensure accuracy before launch, and troubleshoot sync errors.

Qualifications

• 0-2 years of professional experience, including internships in marketing operations, digital marketing, engineering, or data analytics.
• Experience with digital ad platforms (Facebook Ads Manager, Google Ads) and/or CRM systems.
• Familiarity with data cleanrooms and customer data platforms; strong eagerness to learn technical operations.
• Comfort working with large datasets in Excel or Google Sheets (VLOOKUPs, pivot tables); basic knowledge of SQL is a plus.
• Extreme attention to detail and pride in precision.
• Highly organized, able to balance multiple audience requests and meet deadlines.
• Creative, curious, proactive fast learner, willing to explore new platforms and read documentation.
• Collaborative communicator, able to clearly explain technical realities, timelines, and requirements to non-technical partners.

Equal Opportunity Employment

Etsy is a place that values individuality and variety. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.