Audience Intelligence Lead — Healthcare Research

Wpp Group; New York (NY); In loco; USD 70.000 - 140.000; Tempo pieno

Descrizione del lavoro

CMI Media Group is seeking a Supervisor, Audience Intelligence to lead research projects that uncover healthcare and pharmaceutical audiences. You will guide end-to-end research, design surveys, and refine social listening efforts, while mentoring Analysts and Senior Analysts.

You’ll collaborate with cross-functional teams to turn complex data into actionable recommendations, ensuring regulatory and quality standards are met in every project.

Competenze

• 4-6 years of experience combining quantitative primary research with social intelligence
• 2-3+ years independently leading research projects and mentoring junior team members
• Experience in pharmaceutical, healthcare, or media agency environments is strongly preferred
• Proficiency with social listening platforms and data visualization tools

Mansioni

• Lead end-to-end audience intelligence projects from brief to recommendation
• Design and test survey questionnaires and oversee data processing, cleaning, and QC
• Coordinate sampling plans, fieldwork logistics, and vendor partnerships
• Develop social listening queries and analyze healthcare conversations and patient/HCP discussions
• Translate findings into audience profiles and strategic recommendations
• Collaborate with cross-functional teams to apply insights to channel, messaging, and media strategies
• Coach Analysts and Senior Analysts; manage timelines and resources
• Stay current on pharma marketing trends and privacy/regulatory standards

Conoscenze

Survey design

Data analysis

Social listening

Team leadership

Client communication

Data storytelling

Formazione

Bachelor's degree in Marketing, Business, Statistics, Data Analytics, Communications

Strumenti

Sprinklr

Sprout Social

Hootsuite

Brandwatch

SPSS

SAS

Qualtrics

Decipher

Descrizione del lavoro

CMI Media Group is seeking a Supervisor, Audience Intelligence to lead research projects that uncover healthcare and pharmaceutical audiences. You will guide end-to-end research, design surveys, and refine social listening efforts, while mentoring Analysts and Senior Analysts.

You’ll collaborate with cross-functional teams to turn complex data into actionable recommendations, ensuring regulatory and quality standards are met in every project.