Audience Insights Analyst - Adobe Campaign

OP RaaS; Detroit (MI); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

In-person collaboration culture

Job summary

RAPP in Detroit seeks a Decision Support Analyst to design, build, and optimize audiences for omni-channel campaigns using Adobe Campaign Classic, AEP, or AJO. You will leverage SQL and data insights to inform segmentation decisions and maximize engagement.

You will collaborate with marketing, analytics, and IT teams, maintain data integrity, and document processes while supporting performance optimization across channels in a hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, Computer Science, or a related field.
• 3+ years of experience in audience segmentation and campaign management.
• Adobe Campaign Classic expertise required; certification preferred.
• Strong proficiency in SQL and database management.
• Experience with JavaScript in ACC for workflow control and querying schemas.
• Familiarity with Power BI is a plus; data visualization experience.
• Experience with Azure Data Factory or AWS Glue is a plus.
• Exposure to Databricks (notebooks, Spark/Python) is a plus.
• Analytical, detail-oriented with strong problem-solving abilities.
• Excellent communication and presentation skills; ability to manage multiple priorities.

Responsibilities

• Develop and manage audience segmentation strategies for personalized campaigns.
• Create and optimize audiences using Adobe Campaign Classic, AEP, or AJO.
• Analyze customer data to identify insights and trends.
• Assess campaign performance and provide actionable recommendations.
• Collaborate with marketing, data science, Analytics, and IT teams.
• Translate business goals into actionable audience strategies.
• Maintain data integrity in Adobe Campaign Classic from build to reporting.
• Troubleshoot issues related to audience builds and segmentation.
• Document processes and best practices; create stakeholder reports.

Skills

Audience segmentation

Campaign management

SQL proficiency

Communication skills

Analytical thinking

Attention to detail

Problem solving

Multitasking

Team collaboration

Presentation skills

Education

Bachelor’s degree in Marketing/Data Science/Statistics/CS

Tools

Adobe Campaign Classic

PowerBI

SQL

JavaScript in ACC

Azure Data Factory

AWS Glue

Databricks

Job description

RAPP in Detroit seeks a Decision Support Analyst to design, build, and optimize audiences for omni-channel campaigns using Adobe Campaign Classic, AEP, or AJO. You will leverage SQL and data insights to inform segmentation decisions and maximize engagement.

You will collaborate with marketing, analytics, and IT teams, maintain data integrity, and document processes while supporting performance optimization across channels in a hybrid work environment.