Audience Growth & Engagement Editor

Boston Globe Media; Boston (MA); On-site; USD 35,000 - 53,000; Full time

Job summary

Boston Globe Media Partners seeks an experienced audience journalist to shape storytelling and audience growth across platforms. You’ll identify sources, engage communities, and collaborate with the newsroom to amplify coverage.

Ideal candidates excel in social media, have a knack for analytics, and can drive two-way conversations with readers, while coordinating with multimedia teams on engaging content.

Qualifications

• 2–4 years as an audience journalist.
• Experience running social accounts for a large brand/publication.
• Experience building and engaging online communities.
• Strong on writing social media copy with off‑platform voice.
• Ability to multitask across fast-moving stories and long-term projects.
• Team player who thrives in a collaborative environment.

Responsibilities

• Oversee and execute a social media strategy to amplify our journalism and deepen engagements with online communities.
• Develop strategies to build community with our digital subscriber base and engage users in two-way conversations on multiple platforms.
• Collaborate with journalists across departments to elevate reporting and connect readers to stories.
• Actively participate in posting and managing existing social accounts, and experiment with new ones.
• Explore opportunities with new tools, audience targeting, and new storytelling formats.
• Liaise with partners outside the newsroom on varied initiatives.
• Monitor analytics and help identify KPIs for growth and engagement.
• Foster a team atmosphere and culture around our audience and community.
• Organize regular audience discussions with journalists on trending topics.
• Analyze metrics for platforms and provide audience insights.

Skills

Social media copywriting

Audience analytics

Cross-team collaboration

Community outreach

Job description

Boston Globe Media Partners seeks an experienced audience journalist to shape storytelling and audience growth across platforms. You’ll identify sources, engage communities, and collaborate with the newsroom to amplify coverage.

Ideal candidates excel in social media, have a knack for analytics, and can drive two-way conversations with readers, while coordinating with multimedia teams on engaging content.