Audience Editor

Boston Globe Media; Boston (MA); On-site; USD 35,000 - 53,000; Full time

Job summary

Boston Globe Media Partners seeks an experienced audience journalist to shape storytelling and audience growth across platforms. You’ll identify sources, engage communities, and collaborate with the newsroom to amplify coverage.

Ideal candidates excel in social media, have a knack for analytics, and can drive two-way conversations with readers, while coordinating with multimedia teams on engaging content.

Qualifications

• 2–4 years as an audience journalist.
• Experience running social accounts for a large brand/publication.
• Experience building and engaging online communities.
• Strong on writing social media copy with off‑platform voice.
• Ability to multitask across fast-moving stories and long-term projects.
• Team player who thrives in a collaborative environment.

Responsibilities

• Oversee and execute a social media strategy to amplify our journalism and deepen engagements with online communities.
• Develop strategies to build community with our digital subscriber base and engage users in two-way conversations on multiple platforms.
• Collaborate with journalists across departments to elevate reporting and connect readers to stories.
• Actively participate in posting and managing existing social accounts, and experiment with new ones.
• Explore opportunities with new tools, audience targeting, and new storytelling formats.
• Liaise with partners outside the newsroom on varied initiatives.
• Monitor analytics and help identify KPIs for growth and engagement.
• Foster a team atmosphere and culture around our audience and community.
• Organize regular audience discussions with journalists on trending topics.
• Analyze metrics for platforms and provide audience insights.

Skills

Social media copywriting

Audience analytics

Cross-team collaboration

Community outreach

Job description

The editor will be part of an audience team that shapes our storytelling and coverage across a variety of platforms. This includes telling stories natively on social media, devising strategies to grow and engage audiences, and working across the Globe newsroom to amplify our reporting. We also want someone who can identify sources and connect with underrepresented perspectives through community outreach.

A strong ability to collaborate across teams is a must in this role, as is curiosity and passion for local news. The ideal candidate also brings familiarity with social media platforms and has experience identifying opportunities on those platforms to engage readers. Furthermore, the candidate has experience working with photo, video, and other multimedia teams.

The candidate should also have an acute knowledge of audience analytics and understand what drives growth and engagement with our users. This will include developing platform-specific or project-specific audience strategies and evaluating overall performance on channels.

Responsibilities:

• Oversee and execute a social media strategy to amplify our journalism and deepen engagements with online communities.
• Develop strategies to build community with our digital subscriber base and engage users in two-way conversations on a variety of platforms.
• Work broadly across the newsroom with journalists in all departments, helping to elevate their reporting and connect them directly to readers.
• Actively participate in posting and managing existing social media accounts, and experiment with new ones.
• Explore opportunities with new tools, audience targeting, and new forms of storytelling.
• Liaise with partners outside the newsroom on a wide range of initiatives.
• Monitor analytics and help identify KPIs for growth and engagement.
• Help cultivate a team atmosphere and culture around our audience and community.
• Organize and facilitate a regular cadence of audience discussions with journalists on trending stories and topics.
• Analyze metrics for a variety of platforms and provide audience insights.

Qualifications:

• At least 2-4 years of experience as an audience journalist
• Previous experience running social media accounts for a large brand or publication
• Experience building and engaging with online communities
• Excellent at writing social media copy and crafting a voice off-platform
• Skilled at multitasking and juggling multiple, fast-moving storylines or long-term projects at once
• A team player who thrives working in a group setting

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The hourly rate for this role is $25.60 - $38.46.

This range reflects the band for this role. We are committed to fair and market-informed compensation. It is anticipated that most qualified candidates could be hired within the midpoint of the range. Compensation for the successful candidate will be informed by their particular combination of skills, experience, and qualifications.

This position is a union position covered by a collective bargaining agreement with the Boston Newspaper Guild.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement

Boston Globe Media Partners is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, ancestry, genetic information, military or veteran status, pregnancy or pregnancy-related condition or any other protected characteristic. Boston Globe Media Partners is committed to diversity in its most inclusive sense.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.