Audience Engagement & Grassroots Marketing Coordinator

OPERA America, Inc.; Houston (TX); On-site; USD 42,000 - 44,000; Full time

Benefits offered by this job

Health benefits

Paid time off

403b retirement plan

Professional development fund

Discounted parking

Free tickets

Job summary

Houston Grand Opera is seeking a Marketing Grassroots Coordinator to act as a front-line representative and help grow audience engagement across Houston. You will coordinate promotional events and work closely with the Marketing and Community Impact teams to expand outreach and welcome new audiences to opera.

Joining a mission-driven company, you will manage on-site engagements, partner initiatives, and communications supporting events, ticket offers, and community programs while maintaining

Qualifications

• Bachelor’s degree in marketing, communications, events, or community engagement preferred.
• 1–2 years of relevant experience required.
• Proficiency in writing is required; writing samples will be requested.
• Must be able to work evenings/weekends.

Responsibilities

• Serve as a front-line representative of HGO at audience engagement initiatives, festivals, partner activations, tabling opportunities, and public events, managing logistics and on-site execution to ensure successful engagement and brand representation.
• Nurture and fulfill promotional partnership initiatives with organizations across Houston.
• Coordinate and execute audience engagement and themed events including Military Appreciation Night, Pride Night, Noche de Ópera, Overture, ONYP, Under 40 Friday, and other special themed performances.
• Serve as a liaison between Marketing and Community Impact teams by attending cross-departmental meetings, amplifying upcoming programs and events, and providing on-site support for Community Impact events, as needed.
• Partner with Philanthropy, Butler Studio, OGD, and other departments to support additional outreach opportunities, providing branded materials and collateral, and recommending marketing messaging and assets for community events and tabling opportunities.
• Organize and manage promotional codes, partner offers, collateral and signage for audience-facing events.
• Build and support email communications regarding events and programming with primary work focused on Community Impact initiatives.
• Maintain and update HGO.org content related to community programs, themed events, partner information, and audience engagement initiatives, ensuring information is accurate, timely, and aligned with current marketing efforts.
• Coordinate distribution of promotional materials, ticket offers, and event information to audience engagement partners.
• Oversee inventory of marketing collateral, signage, swag, and internal checkout process for other department events as requested.
• Track engagement efforts and provide reporting related to event participation, promo code reports, partnerships, and audience development initiatives.

Skills

Writing

Evenings/weekends availability

Education

Bachelor's degree in marketing, communications, events, or community engagement

Job description

Houston Grand Opera is seeking a Marketing Grassroots Coordinator to act as a front-line representative and help grow audience engagement across Houston. You will coordinate promotional events and work closely with the Marketing and Community Impact teams to expand outreach and welcome new audiences to opera.

Joining a mission-driven company, you will manage on-site engagements, partner initiatives, and communications supporting events, ticket offers, and community programs while maintaining