Audience Engagement Editor at Totei

Empregara; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

ToteiTotei is seeking an Audience Engagement Editor to shape how the magazine lives on social platforms and to grow its audience. As the sole social media manager, you will own ToteiTotei's presence on Instagram, X, and TikTok, producing social-first content and recurring formats that make the magazine recognizable on a crowded feed.

You will collaborate with editors and the video lead to develop social video, align editorial storytelling, and contribute to the magazine's evolving brand voice

Responsibilities

• Own ToteiTotei's social media presence on Instagram, X and TikTok.
• Create audience-first social assets and formats for editorial content.
• Collaborate with editors and the video lead to align social with editorial voice.

Job description

Description

About ToteiTotei is dedicated to expanding appreciation for craft in all its forms, inviting readers into a broader and more nuanced understanding of what it means to create. Through vivid written and visual storytelling, we go deep with the people shaping culture—artists, musicians, filmmakers, designers, authors, photographers, and more—to reveal the inspiration, process, rigor, and curiosity behind their practices. The spirit of exploration and discovery is central to everything we do.

The Role

Totei is seeking an Audience Engagement Editor to shape how the magazine lives across social platforms and continues to grow its audience. As the sole dedicated social media manager, this person will own how Totei shows up on Instagram, X, and TikTok, creating audience-grabbing assets and treatments for our editorial, producing social-first content, and developing recurring formats that make Totei recognizable on a crowded feed. They will also help define audience growth strategy across social and newsletter and collaborate with Totei’s video lead on social video development, production, and editorial alignment. As a crucial member of the Totei team, they’ll work closely with editors and visual producers, contributing to the overall voice of the magazine and continuing development of the brand identity.