Audience Engagement and Community Activation Manager, Criminally Obsessed

Sinclair Broadcast Group; Santa Monica (CA); On-site; USD 82,000 - 109,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Paid time off

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group seeks a seasoned Audience Engagement professional for Criminally Obsessed, our true crime brand. You will manage daily engagement across platforms, engage with online communities, and drive content prompts that build a loyal audience.

The role also covers publicity, events, and competitive analysis. You will collaborate with marketing, editorial, and sales teams, travel occasionally for events, and contribute to content strategy with audience insights.

Qualifications

• 5+ years in social media community management, preferably editorial brands or high-volume media.
• Excellent writing and communication, with clear brand voice.
• Strong knowledge and connections in the true crime media landscape.
• Proficiency with social media management tools (Hootsuite, Sprout Social) and media monitoring (Meltwater).
• Willingness and ability to travel occasionally for events.

Responsibilities

• Audience Engagement: moderate comments, live chats and DMs across platforms; represent brand in online communities; publish daily engagement prompts; share insights with leadership.
• Publicity and Marketing: identify creator collaborations, press outreach, awards submissions; track earned media.
• Events and Activations: develop promotional campaigns for tentpole content; coordinate live events and activations; represent at events.
• Competitive Analysis: track creators, podcasts, media outlets to understand broader true crime community.

Skills

Social media management

Excellent writing

Brand voice

True crime media knowledge

Travel willingness

Tools

Hootsuite

Sprout Social

Meltwater

Job description

Criminally Obsessed is Sinclair’s always-on true crime brand. By aggregating the depth of our local stations’ reporting from the crime scene to the courtroom under one umbrella we have created a gathering spot for more than 2 million passionate fans of the genre and are growing every day. With a dynamic mix of short-form social posts, trial livestreams, topical podcasts, and narrative documentaries we are delivering a steady stream of scroll stopping content to our followers every day and are looking for someone to join our team who can engage with fandom in a meaningful way both online and in real life. The ideal candidate is passionate about true crime, has experience leading community management for editorial brands or fan based communities, is ahead of the curve on internet culture and social media trends, and is an excellent communicator who understands brand voice.

CORE RESPONSIBILITIES

Audience Engagement (60%)

• Manage day-to-day audience engagement and moderation of comment sections, live chats and direct messages across Facebook, Instagram, TikTok, YouTube, X, Snapchat and Threads, using sound editorial judgment when navigating sensitive conversations.
• Represent Criminally Obsessed within relevant online communities, including Reddit and Facebook groups.
• Stay on top of trending true crime stories to effectively engage with our audience.
• Develop and publish daily audience questions and prompts to help foster a sense of community.
• Manage scheduling and publishing of content being released after standard East Coast office hours
• Share actionable insights from our audience engagements with the Criminally Obsessed leadership team to help inform content and publishing strategy.

Publicity and Marketing (15%)

• Identify creator collaborations, conduct press outreach, and build relationships that expand Criminally Obsessed’s reach.
• Identify and coordinate strategic awards submissions for our documentaries, podcasts and overall brand.
• Track earned media for the brand to measure effectiveness of promotion efforts.

Events and Activations (15%)

• Develop and execute promotional campaigns for tentpole content, including original documentaries and exclusive interviews, to increase viewership and engagement.
• Collaborate on the development of programming and creative for live events and other audience activations, coordinating with marketing, editorial, sales and external partners to drive attendance, participation and merchandise sales.
• Represent Criminally Obsessed at live events.

Competitive Analysis (10%)

• Track relevant creators, podcasts, media outlets and social accounts to understand what interests the broader true crime community.

Qualifications

• 5+ years of experience in social media community management, preferably with an editorial brand or media organization operating on a high-volume daily publishing schedule.
• Excellent writing and communication skills, with a clear understanding of brand voice.
• Strong knowledge of and connections within the true crime media landscape.
• Proficiency with social media management tools such as Hootsuite or Sprout Social, as well as media monitoring platforms such as Meltwater/
• Willingness and ability to travel occasionally for events throughout the year.
• Experience with media outreach and creator partnerships is a plus.
• Experience in event planning, marketing, public relations and/or creator partnerships is a plus.

The base salary compensation range for this role is $81,750 to $109,000. In addition, this role may be eligible for a discretionary quarterly bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.