Audience Editor

WITF, Inc.; Harrisburg (Dauphin County); On-site; USD 50,000 - 70,000; Full time

Job summary

WITF, Inc., a nonprofit media organization, is seeking an Audience Editor to enhance engagement and grow its audience across digital platforms. This role involves developing content strategies, analyzing audience metrics, and optimizing for social media to strengthen community interaction with journalism. Ideal candidates will bring strong editorial skills and a passion for impactful journalism serving diverse communities.

Qualifications

• 3+ years of experience in content production, digital journalism, or audience engagement.
• Strong editorial judgment and excellent writing/editing skills.
• Experience with audience analytics tools preferred.

Responsibilities

• Develop and implement audience growth strategies across digital platforms.
• Optimize content for social media and search platforms.
• Monitor and analyze key audience metrics.

Skills

Editorial judgment

Writing/editing

Audience analytics

Social media management

SEO best practices

Organizational skills

Education

3+ years experience in content production or digital journalism

Tools

Google Analytics

Hootsuite

Mailchimp

Job description

Description

About Us

WITF is a nonprofit media organization committed to high-quality, public-interest journalism that informs, empowers, and serves our diverse community. Our newsroom covers the issues that matter most — from local government and education to social justice and climate — with integrity, transparency, and a focus on underserved voices.

Position Summary

We are seeking a strategic, audience-focused editor to join our team. The Audience Editor will be responsible for growing, engaging, and deepening relationships with our audiences across digital platforms. This role sits at the intersection of editorial, community engagement, and analytics — ideal for someone who is passionate about using data, creativity, and mission-aligned strategies to connect journalism with the people it serves.

Key Responsibilities

• Digital Strategy & Execution: Develop and implement audience growth strategies across social media, email newsletters, SEO, podcasts, live streaming, and other platforms.

• Content Distribution: Optimize headlines, images, and copy for social and search platforms; schedule and post content to reach targeted audiences.

• Engagement: Foster dialogue with our community online, moderate comments, respond to feedback, and represent the content team in digital spaces.

• Analytics & Reporting: Monitor and analyze key audience metrics; produce regular reports to inform content team decisions and measure progress against goals.

• Collaboration: Work closely with producers, managers, and the development team to align audience engagement with editorial priorities and fundraising campaigns.

• Innovation: Test new tools and tactics for distribution and engagement, staying current with trends in nonprofit media and digital journalism.

Requirements

Qualifications

· 3+ years of experience in content production, digital journalism, audience engagement, or social media strategy

· Strong editorial judgment and excellent writing/editing skills

· Experience with audience analytics tools (e.g., Google Analytics, Parse.ly, CrowdTangle, Chartbeat)

· Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later)

· Familiarity with SEO best practices and newsletter platforms (e.g., Mailchimp, Substack, etc.)

· Passion for journalism that serves the public good and an understanding of nonprofit media dynamics

· Strong organizational skills and the ability to work independently in a fast-paced environment

Preferred but Not Required

· Experience with multimedia content (e.g., video, audio, graphics)

· Knowledge of HTML, CSS, or basic CMS platforms (e.g., WordPress)

· Background in community engagement or journalism serving marginalized communities