Audience Development Manager

Spanfeller Media Group; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Spanfeller Media Group is seeking an Audience Development Manager to improve and align traffic partner relationships, oversee social media efforts, and manage brand interactions. The ideal candidate has 1-2 years of relevant experience and excellent communication skills.

This role involves collaborating with various teams to optimize content and analyze traffic performance. A deep understanding of digital marketing and analytic tools is essential for success in this innovative media environment.

Qualifications

• 1-2 years of experience in digital marketing or social media at a media company.
• Excellent written and verbal communication skills.
• Familiarity with digital analytics tools.

Responsibilities

• Manage relationships with traffic partners like MSN and Yahoo.
• Coordinate with Social Media and Community managers.
• Monitor and analyze traffic activities.

Skills

Digital marketing

Excellent communication

Social media experience

Understanding of HTML

Team management

Tools

Google Analytics

Photoshop

Facebook Insights

Job description

A fast growth media company conceived of and for the digital age. Media by definition is about content. This is true online or off. But end users expect more of their content experience online and that is what we sets out to deliver in each of its industry leading sites.

In many ways the company is looking to revolutionize how premium content is created, shared and monetized.

We first site launched in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within our space.

Job Description

The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.

Responsibilities

• Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
• Establish new and maintain existing relationships with influencers
• Communicate audience sentiment and responses to appropriate management and editorial staff
• Coordinate efforts with and manage the Social Media and Community managers
• Work closely with sales & marketing team to execute projects and campaigns for key clients, and proactively communicate “audience story” to advertising sales department and all employees
• Work closely with editorial staff to optimize content for syndication partners
• Monitor and analyze traffic activities to determine what does and doesn't work why
• Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.
• Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events

Qualifications

• 1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company
• Excellent written and verbal communication and presentation skills
• Experience in multiplatform content extensions and original content production
• Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
• Experience managing teams, mentoring, and providing creative guidance
• Familiarity with Photoshop and Illustrator
• Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen
• Deep understanding of editorial work flow and output
• Active personal use of both the desktop and mobile web as well as social networks
• Innovative and creative – entrepreneurial mindset with can-do mentality
• A self-starter
• Energetic, passionate, and intellectually curious
• Ability to operate both analytically and creatively with an eye to detail
• Proactive, results-driven team player
• Ability to develop and maintain effective working relationships with a high degree of professionalism