Athletics Promotions & Fan Experience Lead

The California State University; Sacramento (CA); Hybrid; USD 58,000 - 84,000; Full time

Job summary

The California State University, Sacramento State's Department of Intercollegiate Athletics is seeking a Promotions and Fan Engagement Specialist to plan and execute marketing efforts for athletics with the goals of increasing awareness, driving attendance and enhancing the fan experience at events.

Under supervision, the specialist will lead day-to-day operations, on-site promotions, and manage the fan engagement budget, while coordinating with students, interns and casual workers and ensuring

Qualifications

• Bachelor’s degree in a related field and two years of relevant experience.
• Advanced degree may substitute for the required experience.
• Experience applying communications principles to media campaigns and promotions.

Responsibilities

• Strategically plan and execute marketing efforts for Athletics to increase awareness and attendance.
• Engage students, fans and enhance the customer experience at athletic events.
• Manage day-to-day operations, game-day activities, promotions and fan engagement budget.
• Provide lead work direction to students, interns, volunteers and casual workers.

Skills

Public relations

Media campaigns

Media relations

Writing and editing

Public speaking

Research techniques

Diversity and inclusion

Communication planning

Lead direction

Education

Bachelor’s degree in related field

Advanced degree

Job description

Promotions and Fan Engagement Specialist

Apply now Job no: 561910
Work type: Staff
Location: Sacramento
Categories: Unit 9 - CSUEU - Technical Support Services, Athletics, Temporary, Full Time, On-site (work in-person at business location)

Classification Title:Sports Information Professional II

Priority Application Deadline (Posting will remain open until filled): Thursday, October 22, 2026 @ 11:55pm PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget.

The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

FLSA:Exempt (not eligible for overtime compensation)

Anticipated Hiring Range: $ 5,178.00 per month (Step 1)

CSU Classification Salary Range: $ 5,178.00 per month (Step 1) - $ 7,543.00 per month (Step 20)

Salary step placement will be determined based on relevant qualifications and professional experience.

Recruitment Type:Temporary(Annually Renewable)

Time Base:Full-Time

Pay Plan:12 months

Work Hours:Standard office hours are Monday - Friday, 8am - 5pm. Hours will vary based on operational needs; ability to work evenings and weekends required.

Department Information

The program of Intercollegiate Athletics is organized and conducted as an integral part of the total educational program of the University. Academic excellence and athletic accomplishments go hand in hand at Sacramento State. There are three separate and
unique missions in this program: to contribute to the educational objectives of the University; to provide a healthy, competitive athletic experience to individual student-athletes; to serve as a public relations vehicle within the community.

The Department of Intercollegiate Athletics offers both academic courses and an intercollegiate athletics program. Academic courses offer the opportunity for individuals to gain knowledge and understanding in a particular area of expertise related to intercollegiate athletics.

Sacramento State has made a strong commitment to the achievement of national excellence at the NCAA Division I level. It also is committed to maintaining an equitable program between men and women. Intercollegiate Athletics are members of theBig West, Western Athletic Conference, Mountain Pacific Sports Federation and American Athletic Conferences. http://hornetsports.com/landing/index

Minimum Qualifications

Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

RequiredQualifications

Knowledge, Skills, and Abilities:

• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Ability to translate University communication objectives and apply expert knowledge into effective communication and media campaigns.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Knowledge of applicable copyright and other laws pertaining to publications and the news media.
• Ability to effectively manage media relations and apply effective media strategies and techniques.
• Demonstrated ability to market story concepts to university officials and media outlets.
• Knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Working knowledge of appropriate use of statistical techniques.
• Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
• Expert writing and editorial skills.
• Demonstrated organizational skills.
• Ability to provide lead work direction.

Conditions of Employment

• Ability to complete the background check process.

PreferredQualifications

• Two years of experience at the Division I collegiate or professional level in marketing and promotions

Documents Needed to Apply

• Resume

Failure to upload these documents may result in disqualification.

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre park-like campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the "Farm-to-Fork Capital," is one of the most ethnically diverse and livable cities in the country, with a population of half of a million.

“As California's capital university, Sacramento State transforms lives by preparing all students to lead, serve, and succeed. We are committed to our designations as a Hispanic Serving Institution, an Asian American Native American Pacific Islander Serving Institution, and a Black Serving Institution, and to intentionally serving students reflective of these designations and all students who have been historically underserved in education.”

As evidenced by the values embedded in our Hornet Honor Code , Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

Jeanne Clery Campus Safety ActNotification:

Pursuant to the Jeanne Clery Campus Safety Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .

The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics ofCleryAct crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request by emailing the Clery Director at [e-mail] .

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

Education Code 89521 Requirements

Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Out of State Employment

Sacramento State, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

Learn more about working at the California State University and the impact of our mission.

Advertised: Oct 08 2026 Pacific Daylight Time
Applications close: