Athletics Marketing & Game Experience Lead

University of Pennsylvania; Philadelphia (Philadelphia County); Presencial; USD 50 000 - 58 000; Tempo integral

Resumo da oferta

University of Pennsylvania is seeking an Assistant Director of Marketing to lead the marketing and game presentation for Penn Athletics and assigned sports. The role focuses on revenue generation through ticket sales and sponsorships, driving attendance and enhancing the experience for students, fans, and the Penn community.

Reporting to the head of External Operations for the Division of Recreation and Intercollegiate Athletics, you will develop strategic marketing plans and collaborate across

Qualificações

• Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.

Responsabilidades

• Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball.
• Collaborate with key stakeholders to develop and execute strategic marketing and promotional plans.
• Identify and implement revenue-generating opportunities for assigned sports, including ticket sales and sponsorship.
• Collaborate with Penn Sports Properties to fulfill sponsorship needs related to pre-event marketing, gameday promotions and game presentation.
• Write scripts and manage videoboard inventory; lead game presentation and in-venue production for home games.

Formação académica

Bachelor's degree and 1-2 years experience or equivalent combination of education and experience is required.

Descrição da oferta de emprego

University of Pennsylvania is seeking an Assistant Director of Marketing to lead the marketing and game presentation for Penn Athletics and assigned sports. The role focuses on revenue generation through ticket sales and sponsorships, driving attendance and enhancing the experience for students, fans, and the Penn community.

Reporting to the head of External Operations for the Division of Recreation and Intercollegiate Athletics, you will develop strategic marketing plans and collaborate across