Athletics Marketing & Fan Engagement Coordinator

UMBC; Baltimore, Northern (MD, KY); Hybrid; USD 54,000 - 61,000; Full time

Benefits offered by this job

Life and disability insurance

Retirement plans

Wellness opportunities

Job summary

UMBC Athletics seeks a Coordinator for Marketing and Fan Engagement to lead promotional campaigns for home events and drive community engagement in Baltimore. The role combines in-game activations with external marketing and sponsorship initiatives to elevate the UMBC brand.

The candidate should have a bachelor’s degree, 1 year in college or pro sports marketing, and strong fan engagement skills. Hybrid telework is possible; salary starts at $54,000 and rises with experience.

Qualifications

• Bachelor's degree in a relevant field.
• 1 year in a intercollegiate or professional sports marketing role.
• 2+ years of marketing experience at the intercollegiate level.
• Experience with supervision of interns or student workers.
• Strong sense of the current Division 1 mid-major landscape.
• General understanding of ticketing procedures.
• Tuition remission at UMBC for eligible dependents after two years of FT employment

Responsibilities

• Develop promotional schedule for home events.
• Develop fan engagement initiatives (in-game and in the community).
• Assist with budget management and ordering of promotional/giveaway items.
• Develop social marketing strategies to help grow attendance.
• Secondary Ticketing contact.
• Managing UMBC Athletics and individual sports email outreach.

Education

Bachelor's degree

Master's degree

Job description

UMBC Athletics seeks a Coordinator for Marketing and Fan Engagement to lead promotional campaigns for home events and drive community engagement in Baltimore. The role combines in-game activations with external marketing and sponsorship initiatives to elevate the UMBC brand.

The candidate should have a bachelor’s degree, 1 year in college or pro sports marketing, and strong fan engagement skills. Hybrid telework is possible; salary starts at $54,000 and rises with experience.