Athletics Creative Lead: Content & Social Strategy

High Point University; United States; On-site; USD 52,000 - 76,000; Full time

Job summary

High Point University is seeking a highly motivated Assistant Director of Creative Services to lead digital content and social media strategies for HPU's 16 athletic programs. This role serves as the primary creative services contact for assigned sports and reports to the Deputy Assistant Director for Revenue Share & Compliance.

The successful candidate will design graphics, video content, and branding templates; build media relationships; and attend home and away events as needed.

Qualifications

• Bachelor's degree required; preferred in Communications, Journalism, Digital Media, or Graphic Design.
• Experience in athletics/sport preferred.
• Strong writing, editing, and design (print and web skills).
• Proficiency in Word, Excel, PowerPoint.

Responsibilities

• Helps execute the department’s social media strategy across all platforms to increase viewers and creative content.
• Assists with the design and execution of the department’s graphics and branding templates.
• Builds relationships with and pitches stories to local, regional, and national media contacts.
• Attends all home athletic events for assigned sport(s) and away as necessary.
• Designs and edits content for assigned sports including photos, videos, and graphic design.
• Assists in maintaining official HPU Athletics accounts on Facebook, Twitter, and Instagram.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers, and managers.
• Other duties as assigned

Skills

Strong writing/editing/design

Adobe Creative Suite

Word Excel PowerPoint

Verbal/written communication

Relationship building media

Independent work leadership

Flexible schedule

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

High Point University is seeking a highly motivated Assistant Director of Creative Services to lead digital content and social media strategies for HPU's 16 athletic programs. This role serves as the primary creative services contact for assigned sports and reports to the Deputy Assistant Director for Revenue Share & Compliance.

The successful candidate will design graphics, video content, and branding templates; build media relationships; and attend home and away events as needed.