Athletics Creative & Digital Media Director

Lenoir-Rhyne University; Hickory (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

Lenoir-Rhyne University in Hickory, NC, is seeking a Director of Creative and Digital Media in Athletics. This role leads the department's digital media strategy, producing in-house videoboard content, enhancing social media presence, and developing mobile/video content across channels.

The position oversees interns, collaborates with Marketing and Communications, and drives revenue through engaging content and branding initiatives for LR Athletics. Travel and variable hours required.

Qualifications

• Experience in managing digital media content for athletics or sports teams.
• Strong storytelling ability and attention to detail.
• Ability to work under tight deadlines in a fast-paced environment.

Responsibilities

• Lead the execution of LR Athletics' digital content including video, social, and mobile content.
• Collaborate with Marketing, Communications and Game Operations to strengthen brand and fan engagement.
• Recruit and supervise student interns to execute the media strategy.
• Develop hype videos, highlight reels, interviews and special segments for teams and events.
• Coordinate campus partnerships to expand content opportunities and internships.
• Support sports communications coverage as needed.
• Perform other duties as assigned.

Skills

Camera operations

Video editing

Social media strategy

Team leadership

Communication skills

NCAA compliance knowledge

Tools

Adobe Premiere Pro CC

Adobe Creative Suite

Job description

Lenoir-Rhyne University in Hickory, NC, is seeking a Director of Creative and Digital Media in Athletics. This role leads the department's digital media strategy, producing in-house videoboard content, enhancing social media presence, and developing mobile/video content across channels.

The position oversees interns, collaborates with Marketing and Communications, and drives revenue through engaging content and branding initiatives for LR Athletics. Travel and variable hours required.