Associate Website Traffic Analyst

WebMD; Newark (NJ); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Website Traffic Analyst to join their Media Delivery Operations team. This role offers a unique opportunity to work closely with key client-facing organizations, supporting strategic advertising and marketing programs for major pharmaceutical and consumer packaged goods companies. The ideal candidate will be responsible for tracking, analyzing, and reporting on media program performance, ensuring all campaigns meet contractual obligations. If you have a strong background in digital media, excellent analytical skills, and thrive in a fast-paced environment, this position is perfect for you.

Qualifications

• Bachelor's degree in a quantitative field preferred with 2+ years of experience.
• Strong analytical skills and proficiency in Excel and Google Sheets.

Responsibilities

• Track and analyze media program performance against contractual goals.
• Manage campaign performance reporting and revenue planning.

Skills

Digital media experience

Media math knowledge

Data management skills

Quantitative and analytical skills

Organization skills

Education

Bachelor's degree in Finance, Business, Marketing, Economics

Tools

Google Ad Manager

Google Campaign Manager

Flashtalking

Innovid

MOAT

DoubleVerify

IAS

Microsoft Excel

Google Sheets

Job description

Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Overview:

WebMD is seeking a Website Traffic Analyst to join the Media Delivery Operations team to help manage our growing Consumer and Professional media business. This is a great opportunity for the qualified individual to work directly with key client-facing organizations and support strategic advertising/marketing programs for major Pharmaceutical and Consumer Packaged Goods companies.

The Website Traffic Analyst is supporting Finance, Clients, Sales, Sales Planning, Sales Operations, Ad Operations, and Inventory Management. The position encompasses the ongoing tracking, analysis and reporting of media program performance against contractual goals, and this role requires proactive management, problem solving and communication for all media campaigns from being trafficked through delivery, providing regular updates on the status of performance against contractual guarantees.

Responsibilities:

This position is responsible for understanding deal terms, guarantees, and deliverables for sponsored programs, in order to monitor and report on those programs from the point of sale through delivery. This includes but is not limited to:

Ad Campaign Performance Tracking, Order Management, Revenue Planning and Recognition and Campaign Analysis
Setting up and maintaining regular reporting for campaign performance/pacing tracking, monthly billing and revenue true up purposes by gathering and analyzing first-party and 3rd party media delivery data
Reconciling billing when needed
Developing expertise on using third-party ad serving technologies and WebMD proprietary billing and reconciliation tools
Communicating internally any campaign obstacles, address delivery concerns and resolving media billing disputes
Monitoring revenue expectations and communicating any changes promptly and accurately for forecasting

Qualifications / Requirements:

Bachelor's degree (Finance, Business, Marketing, Economics, or quantitative field preferred) and at least 2 years of professional experience
Digital media experience and solid knowledge of media math
Knowledge of ad serving technologies and media reporting/performance measurement platforms including Google Ad Manager, Google Campaign Manager, Flashtalking, Innovid, MOAT, DoubleVerify, IAS or similar systems a plus
Strong data management skills, proven ability to meet deadlines, and should be very detail-oriented
Strong quantitative and analytical skills
Proficiency with Microsoft Excel and Google Sheets
Ability to work independently
Comfortable working in a deadline-driven environment
Excellent organization and documentation skills
Strong ability to be responsible, accountable, and result-driven