Associate Website Traffic Analyst

WebMD LLC; Newark (NJ); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is looking for a Website Traffic Analyst to join their Media Delivery Operations team. This role offers a unique opportunity to collaborate with key client-facing organizations and support strategic advertising initiatives. The ideal candidate will have a strong background in digital media, excellent analytical skills, and proficiency in tools like Google Ad Manager. You will be responsible for tracking media performance, managing campaign reporting, and ensuring the smooth execution of advertising programs. If you're detail-oriented and passionate about media analytics, this position is your chance to make a significant impact in the health information sector.

Qualifications

• 2+ years of experience in digital media and media performance analysis.
• Strong data management and analytical skills required.
• Proficient in Microsoft Excel and Google Sheets.

Responsibilities

• Track and analyze media program performance against goals.
• Set up regular reporting for campaign performance and billing.
• Communicate campaign obstacles and resolve billing disputes.

Skills

Digital Media Experience

Media Math Knowledge

Data Management Skills

Quantitative and Analytical Skills

Organizational Skills

Education

Bachelor's Degree in Finance

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Economics

Tools

Google Ad Manager

Google Campaign Manager

Flashtalking

Innovid

MOAT

DoubleVerify

IAS

Microsoft Excel

Google Sheets

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant, and credible health and wellness information, personalized health assessment tools, and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Overview:

WebMD is seeking a Website Traffic Analyst to join the Media Delivery Operations team to help manage our growing Consumer and Professional media business. This is a great opportunity for a qualified individual to work directly with key client-facing organizations and support strategic advertising and marketing programs for major Pharmaceutical and Consumer Packaged Goods companies.

The Website Traffic Analyst supports Finance, Clients, Sales, Sales Planning, Sales Operations, Ad Operations, and Inventory Management. The role involves ongoing tracking, analysis, and reporting of media program performance against contractual goals, requiring proactive management, problem solving, and communication for all media campaigns from trafficking through delivery, with regular updates on performance against contractual guarantees.

Responsibilities:

• Understanding deal terms, guarantees, and deliverables for sponsored programs to monitor and report on those programs from sale to delivery.
• Ad Campaign Performance Tracking, Order Management, Revenue Planning and Recognition, and Campaign Analysis.
• Setting up and maintaining regular reporting for campaign performance/pacing tracking, monthly billing, and revenue true-up by analyzing media delivery data.
• Reconciling billing when needed.
• Developing expertise in third-party ad serving technologies and WebMD proprietary tools.
• Communicating campaign obstacles, addressing delivery concerns, and resolving media billing disputes.
• Monitoring revenue expectations and communicating changes promptly for forecasting.

Qualifications / Requirements:

• Bachelor's degree in Finance, Business, Marketing, Economics, or a related quantitative field, with at least 2 years of professional experience.
• Experience in digital media and solid knowledge of media math.
• Knowledge of ad serving technologies and media reporting platforms such as Google Ad Manager, Google Campaign Manager, Flashtalking, Innovid, MOAT, DoubleVerify, IAS, or similar systems is a plus.
• Strong data management skills, attention to detail, and ability to meet deadlines.
• Strong quantitative and analytical skills.
• Proficiency with Microsoft Excel and Google Sheets.
• Ability to work independently in a deadline-driven environment.
• Excellent organizational and documentation skills.
• Responsible, accountable, and results-driven attitude.