Associate, Video Activation - Consumer Tech and Financial Services

Adelphi Group; New York (NY); On-site; USD 41,000 - 50,000; Full time

Job summary

Omnicom’s Omni agency seeks an Associate in Media to help launch, manage, and optimize campaigns across streaming and digital platforms for a leading financial services brand.

You’ll monitor performance, manage budgets, and collaborate with teams to improve outcomes while gaining hands-on experience in media strategy and analytics.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing, and media principles.
• Proficiency with Office Suite.
• Strong Excel skills.
• Strong quantitative and analytical skills.
• Excellent written and oral communication skills.

Responsibilities

• Gauge media performance to confirm original objectives and strategies were met.
• Work with Internal Research teams to ensure Brand Tracking elements are utilized.
• Monitor media performance to optimize campaigns throughout their course.
• Maintain budget control, develop media schedules, and monitor buys/schedules; update supervisors and clients.
• Utilize 3rd party research tools to identify target audiences’ media channels.
• Handle client requests such as plan changes or budget changes.

Skills

Advertising knowledge

Marketing knowledge

Media literacy

Excel

Analytical skills

Communication skills

Office Suite

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

Office 365

3rd party research tools

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Associate

supports a leading Financial Services brand that is currently undergoing a major rebrand and expanding its advertising strategy. As the brand evolves how it connects with consumers, the team is increasing its focus on media across Linear and streaming TV platforms, giving you the opportunity to work on a major brand transformation and gain hands-on experience in a growing area of digital marketing.

In this role, you’ll help launch, manage, and optimize media campaigns that appear across streaming services, websites, mobile apps, and other digital platforms. You’ll work closely with team members to monitor campaign performance, manage budgets, track results, and identify opportunities to improve outcomes.

You’ll gain exposure to exciting work across a major Consumer Technology client.. The team also supports innovative technology products and emerging digital experiences, providing exposure to cutting-edge media solutions.

This role is ideal for someone early in their career who is interested in media, advertising, analytics, and understanding how brands connect with consumers. You’ll develop valuable skills in campaign management, performance analysis, problem-solving, and digital media.

Why It’s Interesting

• Opportunity to work on emerging media channels and streaming platforms.
• Blend of analytical and hands-on activation experience.
• Exposure to innovative technology and evolving media strategies.
• Collaborative team environment with strong mentoring and training opportunities.

Responsibilities

• Gauge media performance to confirm original objectives and strategies were met
• Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
• Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign
• Maintain budget control, develop media schedules, and monitor buys/schedules - Update Supervisor and client team on status of all ongoing client projects - Direct client communications is required
• Utilize 3rd party research tools to identify desired target audience’s media channels
• Handle any client requests (i.e., plan changes, budget changes, provide marketplace information)

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Strong Excel skiils
• Strong quantitative and analytical skills
• Excellent written and oral communication skills

Why It’s Interesting

• Opportunity to work on emerging media channels and streaming platforms.
• Blend of analytical and hands-on activation experience.
• Exposure to innovative technology and evolving media strategies.
• Collaborative team environment with strong mentoring and training opportunities

#LI-NBR1

$45,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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