Associate Vice President of Marketing & Communications

Levine School of Music; Washington (District of Columbia); On-site; USD 105,000 - 115,000; Full time

Job summary

Levine Music seeks a strategic, hands-on Associate Vice President of Marketing & Communications to drive the department, advance Levine's mission, visibility, enrollment, and regional/national brand. Reporting to the COO, the AVP will lead integrated strategies, supervise a small team, manage partners, and ensure mission-aligned communications across programs and performances.

The role emphasizes data-driven enrollment campaigns, omnichannel messaging, content strategy, and collaboration with

Qualifications

• Bachelor's degree in marketing, communications, public relations, arts administration, or related field or equivalent professional experience.
• 5+ years of progressively responsible experience in marketing, communications, or related fields.
• Demonstrated experience managing multiple communications channels, tracking performance, and growing institutional visibility.
• Proven experience managing large-scale omnichannel paid advertising campaigns that drive earned revenue and ROI.
• Experience liaising with media outlets on behalf of an organization is required.

Responsibilities

• Lead the development and execution of Levine's annual marketing and communications strategy.
• Translate goals into integrated marketing plans to support enrollment, retention, and visibility.
• Partner with senior leaders to position Levine across audiences and channels.
• Establish priorities, workflows, and measures of success for the department.
• Oversee the marketing budget and investment recommendations.
• Develop location- and program-specific visibility and recruitment initiatives.
• Serve as the lead steward of Levine's brand, voice, and messaging.
• Oversee content for website, email, digital campaigns, print materials, and video.
• Hire and guide designers to realize Levine's visual brand identity.
• Edit and partner on internal and external communications.

Skills

Strategic leadership

Storytelling

Project management

Communication

Editorial skills

Team leadership

Nonprofit/arts experience

Education

Bachelor's degree or equivalent

Job description

Supervises: Director of Marketing & Communications and Digital Media Producer

Salary Range: $105,000 - $115,000

Job Type: Full-Time, In Person

Start date: January 2027

Position Summary

Levine Music seeks a strategic, collaborative, and hands-on Associate Vice President of Marketing & Communications to lead the Marketing and Communications department and help advance Levine's mission, visibility, enrollment, and institutional brand. Following a successful rebranding and website development initiative, Levine's marketing function is ready to step into an exciting new chapter under the AVP's leadership.

Reporting to the COO, the AVP will develop and implement integrated marketing and communications strategies that support student enrollment, program visibility, institutional storytelling, events, community engagement, and long-term brand growth. This leader will supervise a small yet high-performing team, manage external partners, and work closely with colleagues across the organization to ensure consistent, compelling, and mission-aligned communications.

Essential Duties and Responsibilities

Strategic Leadership

• Lead the development and execution of Levine's annual marketing and communications strategy in alignment with organizational priorities.
• Translate institutional goals into integrated marketing plans that support enrollment, retention, earned revenue, performances, community engagement, and institutional visibility.
• Partner with the COO, CEO, and senior leaders to position Levine consistently and effectively across audiences and channels.
• Establish clear priorities, workflows, and measures of success for the department.
• Manage the daily functions of the Marketing budget, making recommendations to the COO regarding the necessary advertising investment and allocation.
• Work with campus and programmatic leadership to develop location- and program-specific visibility and student recruitment initiatives.

Brand and Communications

• Serve as the lead steward of Levine's brand, voice, and messaging across the organization.
• Ensure that all communications reflect Levine's mission, values, and commitment to community and accessibility.
• Oversee development of compelling content for website, email, digital campaigns, print materials, video, advertising, and institutional communications, ensuring the effective production and consistent quality of all materials representing Levine's brand and programs.
• Hire and guide graphic designers, as budgets allow, to realize and grow Levine's visual brand identity.
• Serve as a keen editor and thought partner for internal and external communications across departments.

Enrollment and Program Marketing

• Develop and execute data-driven strategies that acquire audiences for tuition programs and events on Levine's extensive performance calendar.
• Implement an omnichannel strategy that ensures an annual pipeline of new student applications and registrations.
• Partner with Education, Student Services, and other departments to effectively position programs for successful enrollment.
• Oversee campaign calendars and promotional plans tied to key enrollment periods and program cycles.
• Provide regular reports and analysis to the COO and VP of Music Education on the efficacy and optimization of campaigns.

Fundraising and Institutional Advancement

• Partner with colleagues on the Development team on fundraising initiatives, particularly initiatives that require print, web, or video support.
• Oversee integration solutions between communication platforms and fundraising CRM systems.
• Serve as a thought partner on strategic communication messaging to achieve contributed revenue goals, bridging the donor and program audience perspectives.
• Contribute to the messaging, branding, digital media needs, and overall success of major fundraising events, such as the annual gala.

Digital Strategy and Content

• Oversee Levine's digital presence, including website content strategy, email marketing, social media direction, and digital advertising.
• Manage website developers when necessary and ensure the health and optimization of Levine's website and other external-facing digital properties.
• Collaborate with internal staff and contractors on content planning, production, and publishing.
• Manage the Digital Media Producer and serve as the lead director of Levine's major video projects.

Public Relations and Institutional Visibility

• Help shape external communications and earned media opportunities that elevate Levine's profile regionally and nationally.
• Serve as the organization's primary press liaison and spokesperson.
• Draft or oversee press releases, institutional statements, and media materials as needed.
• Seek and acquire opportunities for positive press exposure for Levine's programs, stories, and mission.
• Support executive communications and high-visibility institutional messaging.

Team and Project Management

• Supervise and develop the Director of Marketing and Digital Media Producer.
• Foster and lead a supportive and creative team environment and, by example, contribute to a positive and collaborative interdepartmental culture.
• Oversee external contractors, freelancers, agencies, and vendors as assigned.
• Create efficient department workflows, timelines, approvals, and production processes.
• Lead a service-oriented team culture with strong accountability and communication.

Analytics, Budget, and Operations

• Monitor and report on campaign performance, audience engagement, and other key metrics.
• Provide regular updates and recommendations to the COO and senior leadership.
• Manage the marketing and communications budget responsibly and recommend investments aligned with priorities.
• Maintain organized systems for content planning, asset management, and departmental operations.

Qualifications

• Bachelor's degree in marketing, communications, public relations, arts administration, or a related field, or equivalent professional experience.
• 5+ years of progressively responsible experience in marketing, communications, or related fields.
• Demonstrated experience managing multiple communications channels, tracking performance, and growing institutional visibility.
• Proven experience managing large-scale, omnichannel paid advertising campaigns that drive earned revenue, analyzing performance, and reporting on ROI.
• Experience liaising with media outlets on behalf of an organization is required.
• Prior supervisory or team leadership experience preferred.
• Excellent writing, editing, and message development skills.
• Strong project management and organizational skills.
• Experience working in a mission-driven, nonprofit, arts, education, or cultural organization preferred.
• Experience with digital marketing, email platforms, website content management, analytics, and vendor management preferred.
• Appreciation for music, arts education, and community-centered programming strongly preferred.

Knowledge, Skills, and Abilities

• Strategic thinker with strong execution skills
• Strong judgment and decision-making ability
• Ability to manage up, across, and down in a collaborative organization
• Ability to balance creativity, deadlines, and competing priorities
• Strong visual and editorial instincts
• Commitment to inclusive, audience-aware communications
• Ability to work occasionally during evenings or weekends for performances and special events

Levine Music is an Equal Opportunity Employer

Levine Music's employment policy is committed to anti-discrimination of employees or applicants based on sex, gender identity or expression, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by law concerning any employment practices.