Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth

Dallas College; Dallas (TX); On-site; USD 181,000 - 221,000; Full time

Benefits offered by this job

Professional development hours

Job summary

Dallas College seeks a strategic, digitally fluent enrollment leader to serve as the Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth. This senior role will build an integrated enrollment enterprise spanning recruitment, admissions, financial aid, records, and onboarding, while modernizing systems and digital channels for a mobile-first student experience.

The ideal candidate will bring enterprise enrollment leadership, analytical depth, and strong collaboration

Qualifications

• Master’s degree in higher education administration, student affairs, business administration, public administration, educational leadership, or closely related field.
• Eight years of progressively responsible experience in higher education enrollment or related student services leadership.
• Proven success in developing and implementing enrollment strategies and using data to drive decisions.

Responsibilities

• Develop multi-year and annual enrollment plans aligned with Dallas College priorities.
• Lead recruitment, admissions, records, financial aid, onboarding, and related enrollment functions.
• Forecast, model, and monitor enrollment goals and budgets; hold teams accountable.
• Oversee CRM modernization, marketing automation, AI-enabled personalization, and digital engagement strategies.
• Collaborate across divisions to align priorities and enable scalable enrollment growth.

Skills

Data analytics

Leadership

Communication

Strategic thinking

Education

Master's degree in higher education administration

Tools

Salesforce / CRM

Marketing automation platforms

Analytics tools

Job description

Weekly Work Hours 40

Compensation Range A91

Salary Minimum $201,272.00 Annually

FLSA United States of America (Exempt)

Work Location

• All positions are considered on-site roles.
• After six months of employment, some positions may be eligibleto apply for a hybrid work arrangement based on jobresponsibilities, operational needs, supervisor approval, andDallas College policy.
• Academic (Faculty) positions require an on-campus presence,even when teaching online courses, in accordance with statelaw.

Position Type

Administrator

Shape the Future of Enrollment at Dallas College

Dallas College seeks a strategic, digitally fluent enrollmentleader to serve as the Associate Vice Chancellor, EnterpriseStrategic Enrollment and Digital Growth.

This senior leadership position will build and scale anintegrated enterprise approach spanning recruitment, admissions,financial aid, records, registration, onboarding, outreach, priorlearning assessment, and the overall student enrollmentexperience.

Reporting to the Vice Chancellor of Student Success, theAssociate Vice Chancellor will connect enrollment strategy, studentsuccess, analytics, digital growth, and technology-enabledenrollment pathways. This leader will modernize systems and digitalchannels, strengthen yield and student engagement, reduceadministrative barriers, and help create a coordinated,mobile-first, student-centered enrollment enterprise.

Why This Role Matters

The Associate Vice Chancellor will have the opportunity to:

• Build a comprehensive, multi-year enrollment strategy alignedwith Dallas College priorities, workforce needs, student successgoals, and long-term demographic trends.
• Strengthen the full enrollment journey, from prospecting andrecruitment through admissions, financial aid, registration,onboarding, and ongoing service touchpoints.
• Use forecasting, predictive modeling, dashboards, andperformance metrics to turn enrollment data into clear decisionsand accountable action.
• Modernize customer relationship management platforms, marketingautomation, analytics, AI-enabled personalization, chatbots,behavioral tracking, and digital engagement capabilities.
• Design local, regional, national, online, and global growthstrategies while advancing access, persistence, completion, transfer, workforce alignment, and equitable outcomes.
• Lead through partnership across Student Success, AcademicAffairs, Workforce Education, Marketing, Information Technology,Finance, campus leadership, and other institutional teams.

The Leadership Impact

Enterprise Enrollment Strategy

Create coordinated enrollment plans, forecasts, goals, operatingmodels, and accountability routines that move strategy intoexecution.

Digital Growth and Modernization

Advance technology-enabled, mobile-first enrollment pathways andintegrated prospect engagement across channels and markets.

Student Experience and Success

Remove avoidable barriers, improve responsiveness, strengthenonboarding, and protect the enrollment funnel from unnecessaryattrition.

People and Partnerships

Develop high-performing teams and align stakeholders aroundshared enrollment outcomes within a complex, highly matrixedinstitution.

The successful candidate will bring enterprise enrollmentleadership, strong operational discipline, analytical depth,digital fluency, and a student-centered approach.

This leader will be able to translate complex enrollment trendsinto practical recommendations, influence across shared governanceand distributed operations, build trust with diverse stakeholders,and guide teams with clarity, empathy, accountability, and acommitment to continuous improvement.

Position / Job Summary

The Associate Vice Chancellor, Enterprise Strategic Enrollmentand Digital Growth is a senior leadership role responsible forcreating, leading, and scaling an enterprise enrollment strategythat integrates student success, digital growth, recruitmentoperations, analytics, and technology-enabled enrollment pathwaysfor Dallas College. Reporting to the Vice Chancellor of StudentSuccess, this position provides enterprise leadership forrecruitment, admissions, records, registration, financial aid,onboarding, outreach, prior learning assessment, and studentenrollment experience while modernizing the systems, digitalchannels, and automated prospecting infrastructure that supportsustainable growth. The role ensures enterprise-wide alignment andcoordination across divisions, and functional areas so thatenrollment strategies, investments, policies, systems, and servicesadvance the institution’s strategic goals and priorities. The roledevelops and implements multi-year and annual enrollment plans,advances data-informed and predictive strategies, strengthens yieldand student engagement, reduces administrative barriers, andensures enrollment-related policies, practices, systems,communications, and services operate as a coordinated,mobile-first, student-centered enterprise. The ideal leader bringshigh energy, strategic digital fluency, a strong understanding ofCRM platforms, marketing automation, AI-enabled personalization,online learning, and global acquisition models, and the ability tobe a results-oriented, accountable, empathetic, and trusted thoughtpartner across a highly matrixed and complex institution such asDallas College.

Essential Duties & Responsibilities

• Develop, implement, and oversee a comprehensive multi-year andannual enterprise enrollment management plan aligned with DallasCollege priorities, student success goals, workforce needs, andlong-term demographic trends.
• Lead integrated strategies across recruitment, admissions,records, registration, financial aid, onboarding, outreach, WelcomeCenter operations, prior learning assessment, and relatedenrollment functions.
• Develop annual admissions and financial aid forecasts,predictive models, enrollment goals, operational plans, andbudgets; use data to monitor progress, evaluate effectiveness, andhold teams accountable for results.
• Establish strict governance over key enrollment growth metrics,including Student Acquisition Cost, lead-to-enrollment velocity,yield conversion rates, funnel progression, and related performanceindicators.
• Identify target audiences and design creative recruitment,yield, and engagement strategies for local, regional, national,online, and global student populations.
• Develop and deploy a multi-channel enrollment growth strategythat aligns digital marketing, outreach, recruitment,communications, and student success interventions across local,regional, national, online, and global markets.
• Collaborate in the development and launch of global acquisitionfunnels that rapidly scale out-of-state, international, and onlinestudent segments while supporting Dallas College enrollment growthpriorities.
• Partner with Marketing, Academic Affairs, Workforce Education,Student Success, Information Technology, Finance, and otherstakeholders to establish enterprise-wide alignment andcoordination; integrate priorities, resources, campaigns,communications, services, and student pathways; and ensureenrollment initiatives advance Dallas College’s strategic goals andpriorities.
• Collaborate closely with Academic Affairs, Workforce,Operations, External Affairs, and other institutional teams toensure digital onboarding improves first-year persistence rates andprotects the enrollment funnel from avoidable attrition.
• Leverage current and emerging technologies, enrollment systems,digital media, automation, analytics, and online engagementstrategies to communicate with students, families, secondary schoolpartners, community organizations, and other audiences.
• Oversee the modernization and integration of enterprisecustomer relationship management platforms, including Salesforce orcomparable systems, modern marketing automation platforms, andpredictive analytics tools to build an automated prospecting andstudent engagement engine.
• Eradicate administrative barriers by engineering a rapid,mobile-first, and algorithmically optimized application andonboarding pathway that simplifies the student experience fromprospect through enrollment.
• Integrate AI-driven personalization tools, chatbots, behavioraltracking, and digital engagement strategies into the enrollmentfunnel to optimize recruitment operations, improve responsiveness,and support prospective students 24/7.
• Evaluate and improve the end-to-end student enrollmentexperience to ensure timely, accurate, inclusive, and positiveengagement through admissions, financial aid, registration,onboarding, and ongoing service touchpoints.
• Advance enrollment strategies that support access, persistence, completion, transfer, workforce alignment, net tuition revenueoptimization, and equitable outcomes across Dallas College’sdiverse student communities.
• Serve as a trusted thought partner to executive andinstitutional leaders, offering clear analysis, recommendations,scenario planning, and operational guidance on enrollmentopportunities, risks, and performance.
• Lead, coach, and develop enrollment teams; establish clearpriorities, service standards, accountability routines, performanceexpectations, and a culture of collaboration, empathy, innovation,and continuous improvement.
• Required Dallas College Professional Development Hours per Academic Year.

• All employees are required to complete a minimum of 19 hours.
• People leaders are required an additional 16 hours ofleadership development.

• Perform other duties not listed as assigned.

Minimum and Preferred – Education, Experience, and/or Certifications

Required Qualifications for Role

• Master’s degree required in higher education administration,student affairs, business administration, public administration,educational leadership, or a closely related field as confirmed byofficial transcripts.

• Eight (8) years of progressively responsible experience inhigher education enrollment management, student success,admissions, financial aid, recruitment, records, registration, orrelated student services leadership.

• Demonstrated success developing and implementing comprehensiveenrollment management strategies, achieving enrollment goals,strengthening yield, and improving the student enrollmentexperience.

• Demonstrated experience using data, forecasting, predictivemodeling, enrollment systems, and analytics to inform strategy,evaluate outcomes, and drive accountability.

• Experience leading teams and collaborating across complex,highly matrixed organizations with multiple stakeholders, sharedgovernance, distributed operations, and institution-wide serviceexpectations, with demonstrated success coordinating enterprisepriorities and aligning cross-functional work with institutionalstrategic goals.

• Strong understanding of technology-enabled enrollment services,digital engagement, online learning environments, and the use ofemerging technologies to improve student access, communication, andservice delivery.

• Experience leading or supporting CRM modernization, marketingautomation, digital funnel optimization, AI-enabledpersonalization, chatbot deployment, behavioral tracking, orcomparable technology-enabled enrollment growth initiatives.

• Excellent written, verbal, interpersonal, and executivecommunication skills, with demonstrated ability to build trust,influence decisions, communicate with clarity, and inspirecollaboration across diverse stakeholder groups.

Preferred Qualifications for Role

• Earned doctorate preferred.
• Community college or large multi-campus higher educationleadership experience preferred.
• Experience serving local, national, international, online,adult, first-generation, transfer, workforce, and other diversestudent populations preferred.
• Experience developing digital acquisition funnels, enrollmentcampaigns, or growth strategies for out-of-state, international,online, adult, first-generation, transfer, workforce, and otherdiverse student populations preferred.
• Official transcripts required.
• Bilingual or multilingual preferred.