Associate Targeting Strategist

WebMD; Newark (NJ); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter and/or Transit Benefits

Job summary

Medscape, a division of WebMD, seeks an Associate Targeting Strategist to support the sales team by optimizing audience targeting for engagement and advertising products. You will work with multiple sales reps and internal teams to ensure accurate targeting information and effective communication throughout the sales cycle.

The role requires at least a bachelor's degree and 2+ years in online healthcare marketing or sales development.

Qualifications

• Bachelor's degree required.
• 2+ years online healthcare marketing and/or sales development experience preferred.
• Team player with strong organizational and relationship building skills.
• Ability to manage and prioritize multiple requests and tasks from sales partners.
• Problem solving and troubleshooting skills.
• Strong verbal and written communication skills.
• Proficiency with Microsoft Office products is required.

Responsibilities

• Support Medscape Professional Sales team in presale and post-sale targeting optimization.
• Provide strategic guidance on audience construction relevant to brand needs.
• Analyze data to support marketing audience construction and analysis.
• Understand Medscape's product suite and Salesforce processes for communication to execution teams.
• Coordinate internal teams to meet custom requests.
• Liaise between Sales force and internal departments to communicate presales and sold deal information.

Skills

Team player with strong organizational

Relationship building

Strong verbal and writtencommunication

Time management

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities

This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Associate Targeting Strategist will provide support for approximately four to six sales reps in the form of presale and post-sale optimization of target audience to be marketed to. The Associate Targeting Strategist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure targeting information is communicated thoroughly and effectively. She/he needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.

Key responsibilities of this position include:

Strong understanding of Medscape’s targeting capabilities to provide strategic guidance on construction of audiences relevant to brand needs

Ability to understand and manipulate data to support marketing audience construction and analysis

Thorough knowledge of the technical details and strategic positioning of Medscape’s suite of products

Detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams

Coordination and management of internal teams to meet needs around custom requests

Liaison between Sales force and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing) to create and communicate presales and sold deal information

Qualifications

Bachelor's degree required

2+ years online healthcare marketing, and/or sales development experience preferred

Team player with strong organizational and relationship building skills

Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners

Problem solving and troubleshooting skills

Strong verbal and written communication skills

Proficiency with Microsoft Office products is required

Salary range

$55,000 - $60,000

Benefits

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.