Associate Social Strategist

Good Apple; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Good Apple is seeking an Associate Social Strategist to lead and manage day-to-day operations of paid social campaigns across platforms like Meta and TikTok. This role focuses on developing both technical and strategic knowledge in social media marketing.

The ideal candidate will thrive in fast-paced environments and have strong organizational skills. Responsibilities include overseeing campaign management, budget handling, and data analysis to create insightful reports for clients.

Qualifications

• Must have organizational skills and attention to detail.
• Strong analytical skills to assess campaign performance.
• Ability to manage deadlines and communicate effectively.

Responsibilities

• Manage day-to-day functions of paid social campaigns.
• Assist in the strategy and planning of social media campaigns.
• Analyze ad performance data and draft insightful reports.
• Lead campaign setup and manage budgets.

Skills

Attention to detail

Problem-solving skills

Proficient in Excel and Google Sheets

Ability to thrive in fast-paced environments

Job description

The Associate Social Strategist is responsible for leading the day-to-day function of paid social campaigns and guiding their strategic direction. Social platforms include Meta, Reddit, TikTok, Pinterest, and LinkedIn.

Collaborating with Social Strategists, they control the daily work functions while developing their strategic skillset and social platform acumen. The associate plays a key role in ensuring error‑free ad launches, managing campaign budgets, and crafting reporting insights to share with clients.

Goal

• Master the core functions of social media campaign management
• Build a strong foundation of technical and strategic knowledge
• Develop client‑facing written and verbal communication skills

General Skills and Expectations

• Organized with strong attention to detail
• Thrives in fast‑paced environments
• Proficient with numbers and basic Excel formulas
• Manages deadlines effectively
• Develops strong problem‑solving skills

Key Responsibilities

• Media Strategy and Plan Development
  • Assists in the research, strategy, and planning of paid social media campaigns
  • Conveys how social media channels fit into a larger media strategy to achieve client goals
  • Understands and has a growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit
• Technical Expertise and Campaign Management
  • Leads creative review, ad trafficking, and campaign setup, with a focus on upholding best practices
  • Manages campaign budgets and monitors for shifts in performance
  • Proficient in Excel and Google Sheets, specifically with formulas and pivot tables
• Reporting and Measurement
  • Analyzes data from various ad platforms and measurement partners
  • Drafts reporting comments that tell a story, explaining key findings, their importance, and actionable next steps
• Team Communication
  • Manages deadlines effectively and communicates with the team on the status of deliverables