Associate, Social Media Coordinator, Content Production

New York Life Insurance Co.; New York (NY); Hybrid; USD 52,000 - 55,000; Full time

Job summary

New York Life Insurance Co. is seeking a Social Media Coordinator in a hybrid role with three days on-site per week.

You will support day-to-day execution of the organic social program, focusing on content production—copy and short-form video—while collaborating with Strategy, SEO, Paid Media, and Corporate Communications teams. The role requires strong writing, ability to coordinate across stakeholders, and interest in AI-driven content discovery.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Familiarity with social listening and community management.
• Knowledge of social platforms, formats, and trends.
• Curiosity about AI-driven content discovery.

Responsibilities

• Assist with drafting, proofreading, and creation of organic social copy and content.
• Support content series, batch production, and emerging formats.
• Maintain and publish against the social media content calendar.
• Assist with social listening and community management across corporate channels.
• Help translate insights into content recommendations and brand strategy input.
• Coordinate enterprise content requests and Workfront tracking.
• Support monthly social media reporting and performance tracking.
• Experiment with content formats and metadata practices for AI discovery.

Skills

Writing

Editing

Video production

Social media

Content creation

Project coordination

Stakeholder coordination

Education

Bachelor's degree in marketing, communications, or related field

Tools

Workfront

Job description

Job Requisition ID: 95149

Location Designation: Hybrid - 3 days per week

Social Media Coordinator, Content Production (PF1)

The Role

New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and help support the day-to-day execution of New York Life's organic social media program. This role will operate as a generalist, supporting social listening, community management, content creation, publishing, reporting, and requests across core corporate brand channels and enterprise partners.

We're looking for someone who is creative, highly organized, and immersed in social media. You're a strong writer, comfortable capturing short-form video, and able to coordinate across multiple stakeholders, with a genuine curiosity about how AI is changing content discovery and the formats that perform best.

Content production is this role's primary focus, bringing the brand to life through copy and short-form video. You'll also assist with social listening and community management as needed.

This position reports to the Social Media Lead and works with stakeholders across the enterprise, agency partners, and platform teams. You'll collaborate closely with teams including Strategy, SEO, Paid Media, Creative Services, Talent Acquisition, Corporate Communications, Sponsorships, and other enterprise partners, among others.

A portfolio or work samples that demonstrate experience in social content, writing, or video.

Our Team

The Social Media team leads New York Life’s enterprise organic social media presence. The team partners with stakeholders across the enterprise to plan, create, publish, and measure content that reflects New York Life’s expertise, responds to audience needs, and supports meaningful engagement across social channels.

Practice Mission

Build awareness, consideration, and trust in New York Life by strengthening its presence across social media and emerging digital discovery experiences. Deliver relevant, useful content that reflects New York Life’s expertise and creates meaningful connections with audiences.

Key Responsibilities

• Assist with the drafting, proofreading, and creation of organic social copy and content, including capturing and editing short-form, platform-native video featuring employees, leaders, and events.
• Support recurring content series, batch production, and emerging formats, tailoring format, tone, and structure to how audiences actually use each channel.
• Maintain and publish against the social media content calendar, ensuring content is accurate, approved, accessible, compliant, and on time.
• Assist with day-to-day social listening and community management across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Help respond to or escalat e community activity and reputation issues according to established guidelines.
• Help translate social listening and performance insights into content recommendations and brand strategy input.
• Coordinate enterprise content requests, Workfront tracking, and agency/stakeholder support as needed.
• Support monthly social media reporting, content tagging, and performance tracking.
• Help experiment with content formats and metadata practices that support New York Life's content surfacing in AI-powered search and discovery experiences.

Qualifications

• 0 to 3 years of relevant experience in content creation, social media, video production, digital marketing, project coordination, or communications. Internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.
• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Strong interest in social listening and community management.
• Strong understanding of major social platforms, formats, and content trends.
• Comfortable capturing short-form video and working with people on camera.
• Familiarity with social publishing, content calendars, reporting tools, and project management platforms such as Workfront.
• Curiosity about AI-driven content discovery and how it is changing what content formats perform best.
• A portfolio or work samples that demonstrate experience in social content, writing, or video.

What will help you succeed

• Creative and resourceful, with an eye for what makes content perform on each platform.
• Highly organized with the ability to manage multiple deadlines and deliverables at once.
• A collaborative, team-first mindset and willingness to share ownership across the full social media program.
• Proactive and dependable, comfortable taking initiative on production and publishing, with sound judgment to flag questions or barriers early.
• Open to coaching, feedback, and learning new skills.
• Knowledge of financial services or insurance is a plus.

Pay Transparency

Salary Range: $51,500-$55,000

Overtime eligible: Nonexempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.

Recognized as one of Fortune’s World’s Most Admired Companies

New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners.