Associate Sales Development Representative, New University Graduate

Workday, Inc.; Salt Lake City, Northern (UT, KY); Hybrid; USD 39,000 - 65,000; Full time

Job summary

Workday, Inc. in Salt Lake City seeks an Associate Sales Development Representative for Generation Workday (GW), a 12-month program for new graduates.

You will engage prospects through phone, email, social channels, and in-person events, learning to qualify buyers and build a robust pipeline. You will partner with Account Executives, craft value messaging, and advance opportunities for Workday’s sales team while developing professional skills.

Qualifications

• Bachelor's degree from an accredited university with an expected graduation between Aug 2026 and Aug 2027.
• Less than one year of professional experience in relevant roles.
• Available to start full-time in Feb 2027, Jul 2027, or Sep 2027 and report in-person to the office.

Responsibilities

• Deploy multi-channel prospecting across target accounts via phone, email, and social channels.
• Partner with Account Executives to build and advance quality opportunities for Workday field sales.
• Contact potential customers and share value messaging while uncovering needs.
• Identify and qualify potential buyers to generate a healthy pipeline.
• Develop relationships between prospective accounts and the Workday team.
• Respond to and qualify marketing qualified leads promptly and effectively.

Skills

Prospecting

Inside sales

Business development

Marketing

Direct sales

IT consulting

High tech exposure

Education

Bachelor's Degree

Tools

Salesforce

Outreach

ZoomInfo

Job description

**Your work days are brighter here.**We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.**About the Team**At Workday, we are transforming how businesses worldwide manage their operations. Our Sales Development team is at the heart of that mission. We are looking for individuals with a passion for strategic prospecting, a curiosity for creative thinking, and the motivation to help us advance Workday's mission together. As part of our team, you will dive into the work of connecting with decision-makers through phone and email, building meaningful relationships with potential clients. We introduce Workday's solutions to businesses and offer them new paths to operational efficiency and growth. We count on every team member to make that happen! We are a collaborative community built on teamwork and forward thinking. We surround ourselves with industry experts and innovators, and we invest in each other's growth. We prioritize both personal and professional development because we believe that when our people grow, our team grows.**About the Role**As an **Associate Sales Development Representative**, you will join our team in deploying various prospecting approaches across target accounts, partnering with our Account Executives to build quality opportunities for the Workday Sales Team. Your key role is to connect with potential customers and share our value messaging while also discovering the needs of the prospect and their organization.Together, we generate a quality pipeline through a combination of email, phone calls, marketing qualified leads, social selling, and face-to-face events. We identify qualified potential buyers and develop the relationship between the account and our broader Workday team.## In this role, you will be responsible for:* Deploying multi-channel prospecting strategies across target accounts, including phone, email, social selling, and in-person events* Partnering with our Account Executives to build and advance quality opportunities for Workday field sales* Contacting potential customers and sharing our value messaging while uncovering prospects' needs and organizational challenges* Identifying and qualifying potential buyers to help us generate a healthy and growing pipeline* Nurturing and developing relationships between prospective accounts and our Workday team* Responding to and qualifying marketing qualified leads in a timely and effective manner* Diligent to detail with a focus on staying organized while managing multiple prospecting activities and accounts simultaneously**Generation Workday (GW) Program**Generation WorkdayTM(GW) is a 12 months program for individuals who've completed their undergraduate or graduate degree within the past 12 months. Generation Workday (GW) provides emerging talent across all of Workday with professional development opportunities focused on making connections and accelerating professional growth.#LI-DNI**About You****Basic Qualifications*** Have earned/will be earning a Bachelor's Degree from an accredited university, with an expected graduation date between August 2026 and August 2027, to qualify for our early career program* Have less than one (1) year of professional/industry-specific experience* Are available to start a full-time position in February 2027, July 2027, September 2027, and report in-person to your assigned office* Shown experience/internships in prospecting, inside sales, business development, high technology exposure, marketing, direct sales, IT consulting**Other Qualifications*** Participation in academic or organizational sales competitions or programs preferred* Knowledge of Salesforce, Outreach, ZoomInfo a plus*Workday is proud of its diverse workforce but does not sponsor employment visas or consider individuals on time-limited visas that will require sponsorship now or in the future for these positions.***Workday Pay Transparency Statement**The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.UT.Salt Lake CityPrimary Location Base Pay Range: $38,800 USD - $58,200 USDAdditional US Location(s) Base Pay Range: $36,900 USD - $65,400 USD