VP, Programmatic

Horizon Media Inc.; New York (NY); On-site; USD 195,000 - 235,000; Full time

Benefits offered by this job

Health insurance

Life & disability insurance

Retirement plans

Paid holidays

Unlimited PTO

Mental health resources

Pet insurance

Childcare resources

Identity theft protection

Fertility assistance

Fitness reimbursement

Job summary

Horizon Media Inc. in New York, NY is seeking a senior programmatic leader to drive knowledge sharing, client strategy, and team development for a high-performance pod. You will shape programmatic media plans, guide client engagements, and lead enhancements in optimization and measurement.

The role emphasizes leadership, strategic thinking, and the ability to translate data into compelling client outcomes while managing multiple stakeholders and initiatives in a fast-paced environment.

Qualifications

• Significant experience in programmatic media, shaping service design and client outcomes.
• Degree in marketing, econ, statistics, or business preferred.
• 10+ years of related work experience in programmatic media roles.
• Strong client-facing voice and experience being a client and team lead.
• Ability to learn new technologies, including AI and data integrations.
• Ability to train staff on new ad product offerings and platforms.
• Ability to think on one's feet and extrapolate new concepts and products.
• Ability to educate on the role of Programmatic in client objectives.
• Affinity for data and the technical parts of an operation.
• Direct hands-on experience in online advertising environments.
• Experience in operations and operational strategy.
• Troubleshooting skills and a penchant for ideas.

Responsibilities

• Act as central command for knowledge dissemination and strategic hypothesis formulation.
• Provide client thought leadership and stewardship across the pod and clients.
• Lead team development and capabilities advancement with programmatic leads.
• Grow new business conversations and test innovative theories.

Skills

Programmatic media

Client leadership

Learning agile

Staff training

Adaptability

Programmatic education

Data affinity

Online advertising

Operations strategy

Troubleshooting

Education

Degree in marketing, econ, statistics, or business

10+ years in programmatic roles

Job description

Job Description Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms in North America. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Who You Are

• A collaborative, team-oriented visionary with an in-depth grasp on the programmatic ecosystem and what separates excellence from sameness
• A solutions-oriented problem solver
• A self-starter with initiative to spur change and evolution and rally a broad group of stakeholders to follow suit
• A strong communicator and presenter
• Able to actively seek out and implement feedback
• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment, and to develop products and solutions that others can't see
• A business mature individual who exudes professionalism and respect, will lead by example
• Committed to the success of your team
• A strong leader, eager to grow and develop team members
• A supporter of and advocate for diversity, equity and inclusion

What You’ll Do

• 40% - Act as central command for knowledge dissemination amongst your client pod to ensure your team is on its front foot when it comes to understanding the latest in sophisticated an and innovative opportunities to separate Horizon's programmatic thinking and activation from all others. Drive deep insight generation and strategic hypothesis formulation in the development of custom programmatic media plans. Push for continued partner exploration around the best ways to deliver on new audience discovery, optimal value bidding, inventory white space, optimization strategy, and measurement. Demonstrate intellectual curiosity in pursuit of thinking for solutions and activations that are better than how we've done things previously.
• 30% - Client thought leadership and executional stewardship for the pod and composition of clients that you'll oversee such that everyone in your org structure is swimming in the same direction and showing up for Horizon's clients in a shining example manner. Operationalize case study development and success articulation.
• 20% - Team management, inclusive of capabilities advancement, skill and knowledge development in partnership with the Leads in Horizon programmatic who steer operational adherence and excellence
• 10% - Growth and new business conversations and contributions. Help speed the testing of new theories and initiatives. Maintain critical relationships to ensure Horizon's biggest clients and internal stakeholders are feeling the smarts and breadth of Horizon programmatic. Help articulate the story for what makes Horizon programmatic the best

Supervisory Responsibilities

This position will directly supervise Group Director/Director level individuals in relation to existing talent and structure, as well as the future org design for a cutting edge operation.

Preferred Skills & Experience

• Significant and demonstrated experience in programmatic media, both from managing a functioning capability, but also shaping the design of a service area in the context of an ever evolving space that presents tremendous opportunity for someone to think creatively about ways to do things that drive the most client performance outcomes and establish recognition and a profitable way to structure a solutions offering.
• Degree in marketing, econ, statistics, or business preferred.
• 10+ years of related work experience in programmatic media roles (Agency, Publisher, Ad Tech, Networks, etc.)
• Strong client-facing voice and experience being a client and team lead
• Ability to quickly learn new technologies and advancements, especially in the way of custom algorithms, artificial intelligence and data integrations
• Ability to train staff on new ad product offerings and platforms
• Ability to think on one's feet and extrapolate new concepts, approaches and products by marrying existing solutions with unsolved opportunities
• Ability to educate and explain the role of Programmatic in service of client's business objectives
• An affinity for data and the technical parts of an operation to fearlessly jump in to make sense of what's real and what's unhelpful
• Direct hands-on experience in online advertising environments preferred
• Experience in operations and operational strategy preferred, paired with an ability to articulate big picture strategy and its connection to pristine execution
• Trouble-Shooting skills and a penchant for ideas

Certificates, Licenses and Registrations

There are no requirements for certificates, licenses and registrations.

Physical Activity and Work Environment

There are no requirements for physical activity and work environment.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Salary Range $195,000.00 - $235,000.00 A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

Benefits

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Want to know what makes Horizon a great place to work? At Horizon, business is personal - and that means connecting with what matters. Horizon is powered by one of the industry's most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.