Associate Program Manager Retention

Global Sports Jobs Limited; Carlsbad (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health & wellness benefits

Performance bonuses

Product discounts

Paid time off

Job summary

Global Sports Jobs Limited is seeking an Associate Program Manager Retention (Digital Commerce) to own email, SMS and push campaigns across onboarding, growth and retention for digital commerce initiatives.

The role collaborates with brand marketing, ecommerce, design and analytics to build calendar-driven campaigns, test, and optimize messaging for golfers and sports enthusiasts.

Qualifications

• Excellent English communication skills, both verbal and written.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Ability to communicate ideas in both technical and user-friendly language.
• Must be pro-active and seek out new opportunities to improve the retention marketing program.
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic environment.
• Passion for golf and/or sport.
• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years' experience in retention or lifecycle marketing, with hands-on experience creating email, SMS and/or push notification campaigns.

Responsibilities

• Serve as the primary executor of day-to-day email, text and push campaigns for product launches, promotions and retargeting.
• Assist in building and maintaining the monthly retention marketing calendar across email, SMS and push channels.
• Partner with ecommerce planning to forecast and prioritize messaging based on promotions.
• Contribute to email, text and push marketing strategies and tone for customers and prospects.
• Wireframe campaigns and design templates; guide design and copyhandoff.
• Develop and execute onboarding strategies across channels to drive retention.
• Partner with analytics to establish KPI dashboards and surface actionable insights.
• Work cross-departmentally to gather assets, requirements and goals.
• Test and review campaigns prior to send including QA checks.
• Maintain knowledge of email best practices and browser/client compatibility.
• Track trends and competitive landscape to optimise retention program.
• Handle ad hoc communications from other departments as needed.
• Perform other related responsibilities.

Skills

English communication

Attention to detail

Proactive mindset

Self-motivated

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Klaviyo

Google Analytics

HTML/CSS basics

Job description

About the Role

The Associate Program Manager Retention (Digital Commerce) will be the primary executor of email, text message and push notification campaigns spanning onboarding, growth, and retention for digital commerce initiatives. The role is responsible for the day-to-day creation of ad hoc and planned campaigns supporting product launches, promotions, and retargeting efforts. It requires a creative thinker and involves collaboration with internal teams including brand marketing, ecommerce, design, copywriting, legal and advanced analytics. The ideal candidate is organized, has strong attention to detail, and has a passion for retention marketing.

Key Responsibilities

• Serve as the primary executor of day-to-day ad hoc email, text message and push notification campaigns for product launches, promotions, and retargeting. Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices.
• Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS and push channels.
• Partner with the ecommerce planning team to understand product and promotional forecasts, using those insights to adjust the campaign calendar and prioritize messaging focus accordingly.
• Contribute to email, text messaging and push marketing strategies that convey overall marketing messages clearly and in the proper tone to customers and prospective customers.
• Wireframe campaigns and design templates. Liaise with internal teams to provide detailed direction for design and copywriting handoff.
• Develop and execute subscriber onboarding strategies across email, text message and push channels to drive engagement and long-term retention among new subscribers.
• Partner with analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS and push; surface actionable insights to inform campaign strategy.
• Work cross-departmentally (with brand marketing, ecommerce content, social, design, copywriting and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc.
• Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc.
• Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images etc.
• Track and analyse trends, competitive landscape, consumer insights, and current state of the business to continuously optimise the retention program.
• Handle ad hoc communication needs from other departments as needed.
• Perform other related responsibilities as required.

Required Experience & Qualifications

• Excellent English communication skills, both verbal and written. Ability to write, proofread and edit with proficiency and accuracy.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint)
• Ability to communicate ideas in both technical and user-friendly language.
• Must be pro-active and seek out new opportunities to improve the retention marketing program.
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organisation.
• Passion for golf and/or sport.
• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years' experience in retention or lifecycle marketing, with hands-on experience creating email, SMS and/or push notification campaigns.
• Experience working in a team-oriented / collaborative environment.

Preferred Skills

• Experience with Klaviyo
• Experience with Google Analytics

Workplace

• Office environment, heavy computer use
• Ability to work extended hours as needed
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach.

Benefits & Perks

• Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.