Associate Product Marketing Manager, Data & Analytics Solutions

Becton Dickinson; Durham (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

BD Parata, a part of Becton Dickinson, seeks an Associate Product Marketing Manager for Data & Analytics to drive strategy, commercialization, and lifecycle management of data-driven solutions across the Pharmacy Automation portfolio.

You will lead marketing initiatives for Stratus, CDDB, and future analytics offerings, partnering with cross-functional teams to ensure timely execution and market adoption while aligning with broader BD Incada strategies and a connected ecosystem.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications or equivalent.
• MBA or other relevant advanced degree preferred.
• 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred.
• Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships.
• Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams.
• Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines.

Responsibilities

• Manage designated product portfolios including the Stratus platform, CDDB and future analytics solutions to support revenue growth, market adoption, and customer satisfaction.
• Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources.
• Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives.
• Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact.
• Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap.
• Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy.
• Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments.

Skills

Cross-functional collaboration

Strategic marketing

Data interpretation

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, or Communications

MBA or other advanced degree preferred

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.

Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.

Key Responsibilities

• Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
• Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
• Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
• Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
• Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
• Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
• Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
• MBA or other relevant advanced degree preferred
• 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
• Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
• Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
• Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Ability to interpret data, identify trends, and support business decision-making
• Ability to travel up to 25%

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progre