Marketing Manager, Strategic Innovation

Becton, Dickinson and Company; Durham (NC); On-site; USD 120,000 - 150,000; Full time

Job summary

Becton, Dickinson and Company (BD) in Durham, NC is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives for the Vial Automation portfolio. You will drive voice-of-customer programs, build a prioritized pipeline, and collaborate with R&D, Regulatory, and Commercial teams across time zones to accelerate growth and deliver customer value.

Ideal candidates bring a strong strategic mindset, excellent communication skills, and experience translating insights

Qualifications

• Bachelor’s degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
• MBA/Master’s degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to synthesize insights into actionable recommendations
• Ability to exercise sound, independent judgment and manage priorities and risks

Responsibilities

• Lead front-end innovation initiatives for the Vial portfolio and drive GPDS phase-gate commercial deliverables
• Identify and evaluate future growth opportunities through market research, VOC, and competitive intelligence
• Lead customer discovery and market insights activities to uncover unmet needs and translate insights into product requirements
• Define and develop future solution concepts and business opportunities with value propositions and business cases
• Build and manage a prioritized innovation pipeline and recommend opportunities for investment and funding
• Assess emerging technologies and growth opportunities including automation, AI, data and analytics
• Partner cross-functionally with R&D, Commercial, Regulatory, and Finance to advance prioritized innovation programs
• Develop strategic recommendations and communicate progress to leadership with clear business cases and risks

Skills

Strategic thinking

Analytical skills

Problem solving

Independent judgment

Organizational skills

Project management

Written and verbal communication

Cross functional collaboration

Travel flexibility

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or Master’s degree

Job description

Job Description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

About the role

BD Parata's Global Platform Team is seeking a Marketing Manager, Strategic Innovation, to lead front-end innovation initiatives within the rapidly growing Vial and Central Solutions business. Reporting directly to the Associate Director, Upstream Marketing, this individual will be responsible for front-end innovation strategy and voice-of-customer (VOC) activities for the growing Vial Automation portfolio.

Key Responsibilities

• Lead front-end innovation initiatives for the Vial portfolio, including execution of GPDS phase-gate commercial deliverables and application of the BD Innovation Playbook to advance opportunities from early concept through development.
• Identify and evaluate future growth opportunities through market research, voice-of-customer (VOC), competitive intelligence, technology assessments, and analysis of emerging pharmacy workflow, automation, and market trends.
• Lead customer discovery and market insights activities to uncover unmet needs, workflow challenges, and opportunities to improve pharmacy operations and outcomes, translating insights into actionable product and solution requirements.
• Define and develop future solution concepts and business opportunities by creating target product profiles, value propositions, product requirements, business cases, and commercialization strategies that establish customer value, market potential, and financial attractiveness.
• Build and manage a prioritized innovation pipeline for the Vial portfolio, assessing opportunities based on customer value, market attractiveness, strategic alignment, technical feasibility, financial impact, and overall business potential; recommend opportunities for investment and funding.
• Assess emerging technologies and strategic growth opportunities, including advancements in automation, artificial intelligence, data and analytics, partnerships, and other collaboration models that could expand or strengthen the Vial portfolio.
• Partner cross-functionally and globally with R&D, regional and global Commercial teams, Regulatory, Medical Affairs, Finance, and other stakeholders to advance prioritized innovation programs, incorporate local market dynamics, and ensure commercial, organizational, product, and customer readiness.
• Develop clear strategic recommendations and communicate innovation progress to leadership, including business cases, project and pipeline updates, investment recommendations, key risks, and proposed paths forward, with a strong focus on customer impact, product quality, revenue growth, profitability, and execution timing.

Required Qualifications

• Bachelor’s degree with 4+ years of relevant experience in Marketing, Product Management, R&D, or Business Development OR MBA/Master’s degree with 2+ years of relevant experience in Marketing, Product Management, R&D, or Business Development
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to synthesize customer, market, technical, and financial insights into actionable recommendations.
• Demonstrated ability to exercise sound, independent judgment, establish priorities, anticipate project risks, and develop strategies to mitigate potential delays or barriers.
• Strong organizational and project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a fast-paced, results-oriented environment.
• Excellent written, verbal, and presentation skills, with the ability to clearly communicate complex concepts, business opportunities, and recommendations to diverse audiences, including senior leadership.
• Proven ability to work independently while effectively collaborating across functions, regions, and levels of the organization to drive initiatives forward.
• Demonstrated integrity, accountability, and alignment with BD values.
• Ability to travel up to 25%, with flexibility to collaborate across global time zones .

Preferred Qualifications

• Medical device, healthcare, pharmacy automation, or other regulated industry experience
• Experience working across global time zones

Additional Information

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help we reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Equal Opportunity Employer

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations Work Shift

We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Equal Opportunity Employer (again)

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.