Associate Product Manager, MarTech

Vuori, Inc.; Carlsbad (CA); On-site; USD 80,000 - 103,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori, Inc. is seeking a MarTech Business Analyst to partner with marketing, retail, and product teams in Carlsbad, CA.

You will analyze MarTech processes, document requirements, and help roll out loyalty, CRM, and activation initiatives that connect consumer journeys to in-store experiences. You will support lifecycle campaigns, retention strategies, and activation events, while learning from senior analysts.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or information systems.
• Experience translating business needs into clear requirements and user stories.
• Familiarity with MarTech tools and loyalty, CRM, and lifecycle marketing.

Responsibilities

• Document and translate requirements for MarTech solutions and campaigns.
• Support lifecycle marketing, loyalty program optimization, and retention efforts.
• Collaborate with marketing, retail, and product teams to gather feature requirements.
• Assist with store activation events, pop-ups, and brand activations.
• Support change management and rollout of MarTech tools and integrations.

Skills

Analytical skills

Communication skills

Agile methodologies

Project management

Stakeholder engagement

Requirements gathering

Retention marketing

Retail marketing

Education

Bachelor's degree in Business/Marketing/IS

Tools

Hightouch

Klayvio

Loyalty platforms

Iterable

CRM systems

Job description

• Compensation: USD 80,000 - USD 103,000 yearly

Company Description

Vuori is re‑defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

In this role, you will support the analysis of MarTech business problems, help document requirements, and assist with the day‑to‑day operation and optimization of marketing technology platforms and processes with a focus on customer retention, loyalty, and lifecycle marketing. You will also support store activation initiatives, including in‑store events, pop‑up experiences, and brand activations, helping connect the MarTech ecosystem to physical retail moments. You will work under the direction of senior team members and product managers to deliver requirements and assist with the rollout of MarTech features that align with business goals.

What you’ll get to do:

Business Analysis:

• Assist with analysis of MarTech business processes, systems, and requirements with an emphasis on customer retention, lifecycle marketing, and loyalty program performance.
• Help document functional and technical specifications to support the design and implementation of MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization initiatives, and store activation tooling for events and pop‑ups.

Stakeholder Engagement:

• Work with stakeholders, including retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers/researchers, and development teams, to help gather and document feature/project requirements for MarTech tools and initiatives.
• Help ensure alignment between retention marketing, store activation, and brand activation needs and the technological solutions that support them.

Project Support:

• Provide support throughout the MarTech project lifecycle, including requirements gathering, build, and implementation across retention and store activation workstreams.
• Help facilitate communication between marketing, retail, and technical teams to support successful delivery of lifecycle campaigns, loyalty enhancements, and in‑store event and pop‑up activation capabilities.
• Support change management activities for the implementation and optimization of key MarTech tools, such as Hightouch, Klayvio, loyalty platforms, and event/activation enablement systems.

Requirements Definition:

• Help document clear and actionable requirements and acceptance criteria to guide development teams in delivering MarTech features supporting retention, loyalty, and store activation experiences.
• Assist in breaking down epic‑level requirements for loyalty program initiatives, lifecycle and win‑back journeys, consumer account enhancements, and store event/pop‑up activation flows into actionable, daily requirements for digital development teams.

Product Support:

• Support product managers in defined MarTech product areas — including loyalty, retention messaging, and store activation enablement — by helping document feature requirements, tracking delivery, and assisting with the rollout of product enhancements.
• Contribute to the MarTech audit process by helping identify gaps and surface recommendations to enhance the consumer account experience, loyalty member journey, and connected in‑store activation moments.

Documentation & Communication:

• Create clear and concise documentation for MarTech business requirements, process flows, lifecycle journey maps, store activation playbooks, and user stories.
• Communicate findings, recommendations, and project status to stakeholders and team members effectively.
• Learn from senior analysts and product managers, building knowledge of MarTech, retention marketing, and activation best practices and methodologies.
• Contribute to the day‑to‑day work of the MarTech business analysis team and look for opportunities to improve personal and team output.

Help analyze user feedback, loyalty and retention performance data, and store activation recaps to identify optimization opportunities, and support ongoing enhancements to the MarTech ecosystem and consumer‑facing digital and in‑store experiences.

Qualifications

Who you are:

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Information Systems) or equivalent years of experience preferred
• 3+ years of experience as a business analyst, marketing technology analyst, or in a related role (internship experience considered)
• Analytical skills with the ability to translate MarTech data into actionable insights
• Familiarity with business analysis tools and methodologies (e.g., process mapping, requirements elicitation, data analysis)
• Exposure to Agile methodologies and project management principles
• Strong communication and interpersonal skills, with the ability to engage with stakeholders at various levels
• Ability to manage multiple priorities in a fast‑paced environment under the direction of senior team members
• Interest in and willingness to learn MarTech tools and platforms (e.g., Hightouch, Klayvio, loyalty platforms)
• Experience or coursework in translating business requirements into user stories or technical specifications
• Familiarity with digital marketing, retention and lifecycle marketing, loyalty programs, personalization, and customer experience best practices
• Analytical mindset and problem‑solving skills to help identify and address optimization opportunities
• Willingness to support change management activities
• Retail Industry Knowledge: Interest in the retail sector, including familiarity with or curiosity about retail technology ecosystems, particularly MarTech platforms such as High touch, Iterable, and other relevant tools used in retail marketing, loyalty, customer engagement, and store activation/event execution strategies.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $80,000 per year - $103,000 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.