Associate Product Manager, Go-to-Market & Launch

Kohler (Rehlko); Milwaukee (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Work-life flexibility

Recognition and rewards

Development and career opportunities

Inclusive workplace

Job summary

Kohler (Rehlko) in Milwaukee seeks an Associate Product Manager, Commercialization to lead the go-to-market for new products in Home Energy. You will coordinate prelaunch, launch and postlaunch activities across product management, supply chain, marketing and training.

You will partner with cross-functional teams to craft compelling value propositions, manage timelines, and ensure market readiness. A strategic, proactive contributor with 3–5 years of commercialization experience will thrive in

Qualifications

• Bachelor's degree in Management, Marketing, Business, or a related field.
• 3-5 years of experience in commercialization, product management, product marketing, channel marketing, or brand marketing.
• Proven leadership capabilities with strong strategic thinking and a proactive, results-oriented mindset.
• Strong understanding of go-to-market strategy, new product development, forecasting, product planning, and commercialization processes.
• Excellent organizational, planning, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Lead and drive the commercialization launch process, cross function alignment, and milestones to ensure success market launch.
• Collaborate with product management to develop product value proposition (PVP) and consumer value proposition (CVP) that informs messaging.
• Collaborate with product managers and product owners on go to market strategy for new product launches.
• Deliver business objectives for category including sales growth, new product vitality and market share growth.
• Schedule and lead cross functional commercialization meetings and associated go-to-market activities.
• Manage and align commercialization needs, timelines of assets, got-to-market budget, and market activations with cross functional stakeholders.
• Create and communicate product overviews with key features, benefits, and differentiators.
• Own and communicate new product launch calendar.
• Collaborate with the channel, demand generation, and sales organizations on product needs, samples, training, and other requests to drive new product introductions.
• Partner with channel and demand on load in quantities and monthly forecast of new product launches
• Create internal and external communications highlighting new product launches and sales tools.

Skills

Strategic thinking

Leadership

Project management

Go-to-market

Education

Bachelor's degree

Job description

Kohler (Rehlko) in Milwaukee seeks an Associate Product Manager, Commercialization to lead the go-to-market for new products in Home Energy. You will coordinate prelaunch, launch and postlaunch activities across product management, supply chain, marketing and training.

You will partner with cross-functional teams to craft compelling value propositions, manage timelines, and ensure market readiness. A strategic, proactive contributor with 3–5 years of commercialization experience will thrive in