Associate Product Manager

YETI Coolers, LLC; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

YETI is seeking an Associate Product Manager for the Soft Cooler team to bridge ideation, development, and go-to-market execution. You’ll help manage the product line through lifecycle stages while partnering with functions and centering consumer needs in decision making.

You will contribute to category strategy, track market trends, manage pricing analyses, and ensure timely GTM and product development timelines, collaborating with Marketing, Sales, Legal, Creative, Program Management, and

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• Greater than 2 years of work experience in a product management role.
• Strong attention to detail and organization.
• Communication savvy.
• Foundational business and financial acumen.
• Strong curiosity and eagerness to influence.
• Consumer research and market analysis capabilities.
• Product Line Plan and/or Merchandising experience.

Responsibilities

• Contribute to category strategy and product roadmap planning.
• Manage the product lifecycle from concept through end-of-life.
• Monitor market trends, competitive products, consumer needs, and brand positioning.
• Input and manage product data in PLM and MDM systems.
• Manage and ensure Go-To-Market and product development timelines are effectively met.
• Support Go-To-Market sample execution.
• Collect consumer insights and feedback to inform future product innovation.
• Develop pricing recommendations, forecasts, and profitability analyses.
• Serve as the subject matter expert for assigned product lines.
• Supports cross-functional teams to deliver products on time, on budget, and at high quality standards.
• Support go-to-market activities for new product launches.
• Partner with Marketing, Sales, Legal, Creative, Program Management, and Supply Chain teams on launch plans and product assets.

Skills

Attention to detail

Organization

Communication

Curiosity

Consumer research

Market analysis

Education

Bachelor's degree in business/marketing or related field

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

About the Role

The Associate Product Manager serves as a core member of the Soft Cooler team, acting as a bridge between product ideation, product development, and go-to-market execution. The role helps manage the product line throughout its lifecycle while partnering extensively across functions and keeping consumer needs at the center of decision making.

What You'll Do

• Contribute to category strategy and product roadmap planning.
• Manage the product lifecycle from concept through end-of-life.
• Monitor market trends, competitive products, consumer needs, and brand positioning.
• Input and manage product data in PLM and MDM systems.
• Manage and ensure Go-To-Market and product development timelines are effectively met.
• Support Go-To-Market sample execution.
• Collect consumer insights and feedback to inform future product innovation.
• Develop pricing recommendations, forecasts, and profitability analyses.
• Serve as the subject matter expert for assigned product lines.
• Supports cross-functional teams to deliver products on time, on budget, and at high quality standards.
• Support go-to-market activities for new product launches.
• Partner with Marketing, Sales, Legal, Creative, Program Management, and Supply Chain teams on launch plans and product assets.

What You Bring

• Bachelor's degree in business, marketing, or a related field preferred.
• Greater than 2 years of work experience in a product management role.
• Strong attention to detail and organization.
• Communication savvy.
• Foundational business and financial acumen.
• Strong curiosity and eagerness to influence.
• Consumer research and market analysis capabilities.
• Product Line Plan and/or Merchandising experience.

What This Means at YETI

Compared with a typical software APM role, YETI's Associate Product Managers are much closer to consumer packaged goods and physical product management.

• Portfolio and category management
• Product commercialization
• Pricing and profitability
• Consumer insights
• Supply chain collaboration
• Retail and channel strategy
• Product launch execution

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees.

We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.

Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [e-mail].

At YETI, we design products that last for generations, get you outside, and keep you there longer. If you're looking to take on big challenges and have a passion for keeping the wild, wild - let's talk.