Associate, Media Strategy

Jobtailor; New York (NY); On-site; USD 66,000 - 75,000; Full time

Job summary

The Atlantic is seeking an Associate, Media Strategy to support the Revenue Operations team in planning, executing, and reporting digital advertising campaigns across onsite, newsletters, audio, paid distribution, and emerging platforms.

You will collaborate with Sales, AdOps, Paid Distribution, Creative Strategy, and Insights to ensure campaigns launch accurately, perform, and tell a compelling performance story while driving revenue and renewal potential.

Qualifications

• 1+ years of experience in digital media, advertising operations, analytics, or related fields.

Responsibilities

• Manage assigned campaigns from planning through wrap, ensuring timely execution, KPI alignment, and accurate documentation.
• Develop media plans and proposals informed by client goals, performance history, audience insights, and The Atlantic’s product capabilities.
• Manage trafficking requests sent to Paid Distribution and AdOps teams, confirming readiness and monitoring setup accuracy across all channels.
• Track pacing and performance; identify risks early and propose data-informed recommendations and optimizations.
• Prepare reporting dashboards using standardized templates and synthesize results into clear, KPI-driven narratives.
• Partner with the Insights team to interpret performance data and incorporate learnings into recommendations and future plans.
• Ensure accurate billing, reconciliation, and campaign closeout documentation for all assigned campaigns.
• Maintain internal systems (including AdBook, Salesforce, and pacing trackers) with up-to-date and accurate campaign information.

Skills

Digital media

Advertising operations

Analytics

Clear written and verbal communication

Google Ad Manager

Tools

Salesforce

AdBook

Google Workspace

Job description

The Associate, Media Strategy plays a foundational role within The Atlantic’s Revenue Operations team, supporting the full lifecycle of digital advertising campaigns across onsite, newsletters, audio, paid distribution, and emerging platforms. Associates are responsible for managing their assigned campaigns from initial planning through performance reporting, ensuring programs deliver against client KPIs and programs contribute meaningfully to revenue, renewal potential, and overall business health.

This role requires strong analytical skills, precision in media operations, clear communication, and a desire to grow into a consultative strategist. Associates work collaboratively across Sales, AdOps, Paid Distribution, Creative Strategy, and Insights to ensure campaigns launch accurately, perform effectively, and conclude with impactful storytelling.

Responsibilities

Core Responsibilities

• Manage assigned campaigns from planning through wrap, ensuring timely execution, KPI alignment, and accurate documentation.
• Develop media plans and proposals informed by client goals, performance history, audience insights, and The Atlantic’s product capabilities.
• Manage trafficking requests sent to Paid Distribution and AdOps teams, confirming readiness and monitoring setup accuracy across all channels.
• Track pacing and performance; identify risks early and propose data-informed recommendations and optimizations.
• Prepare reporting dashboards using standardized templates and synthesize results into clear, KPI-driven narratives.
• Partner with the Insights team to interpret performance data and incorporate learnings into recommendations and future plans.
• Ensure accurate billing, reconciliation, and campaign closeout documentation for all assigned campaigns.
• Maintain internal systems (including AdBook, Salesforce, and pacing trackers) with up-to-date and accurate campaign information.

Candidate Qualifications

• 1+ years of experience in digital media, advertising operations, analytics, or related fields.
• Understanding of the digital campaign lifecycle including planning, trafficking, optimization, and reporting.
• Strong analytical skills with proficiency in Excel and Google Workspace.
• Clear written and verbal communication skills.
• Experience with order management systems, Google Ad Manager, Salesforce, or similar tools is preferred, but not required.
• Highly organized, detail-oriented, and able to manage multiple deadlines.
• Demonstrated eagerness to learn and grow within a strategic media function.

Key Performance Areas

• Campaign Execution: Accuracy, timeliness, and successful end-to-end management of assigned programs.
• Performance Contribution: Support of KPI achievement and effective escalation of pacing or margin risks.
• Reporting & Insights: Delivery of clear, accurate reporting outputs and thoughtful contributions to performance narratives.
• Cross-Functional Collaboration: Effective communication and workflow coordination across internal teams.
• Professional Growth: Demonstrated development of strategic thinking, platform knowledge, and consultative skills.

Salary minimum: $66,000; Salary maximum: $75,000

This position is based in New York City or Washington, D.C.

This is a Guild position.

About The Atlantic

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.

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The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.